Performance Marketing Manager

Job Description

Title: Performance Marketing Manager

Company Name: Planet Education Networks Limited

Vacancy: --

Age: At least 22 years

Job Location: Chattogram

Salary: Tk. 50000 - 58000 (Monthly)

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): University,College,Training Institutes

• Bachelor/Honors

• 2 to 5 years
• The applicants should have experience in the following business area(s): University,College,Training Institutes

• Age At least 22 years

We are seeking a data-driven Performance Marketing Manager to join our Bangladesh office and lead paid media efforts for our education-focused projects. The ideal candidate will be responsible for planning, executing, and optimizing digital campaigns that drive high-quality student leads across various platforms and markets. This role requires a strong understanding of the education sector and collaboration with international teams.

Key Responsibilities

·       Plan, launch, and manage paid campaigns on:

o   Facebook & Instagram (Meta Ads)

o   Google Ads (Search, Display, YouTube)

o   Other platforms such as TikTok Ads or LinkedIn (as needed)

·       Build targeted campaigns for different course types and regions (e.g. South Asia, Africa, Middle East)

·       Optimize campaigns to improve:

o   Lead Quality

o   Click-Through Rate (CTR)

o   Cost Per Lead (CPL)

o   Conversion Rates

o   Return on Ad Spend (ROAS)

·       Work closely with the conversion and admissions team to incorporate feedback and adjust targeting

·       Run A/B tests on copy, creatives, and landing pages

·       Monitor and report performance across campaigns using platforms such as:

o   Meta Business Suite

o   Google Ads Manager

o   Google Analytics

·       Maintain daily budgets and allocate spend based on performance and lead targets

·       Continuously explore new channels and methods to reach potential learners

Required Qualifications

                  •               2–4 years of hands-on experience in digital performance marketing

                  •               Demonstrated success managing lead-generation campaigns across Meta and Google Ads

                  •               Strong understanding of the education or edtech industry

                  •               Proficiency in tools like Google Analytics, Facebook Ads Manager, and other campaign tracking tools

                  •               Knowledge of custom audiences, retargeting, and performance optimization strategies

                  •               Strong English communication skills (written and verbal)

                  •               Ability to work UK hours (2 PM to 10 PM BD time)

Preferred (Not Required)

• Experience with TikTok Ads or YouTube Ads for education audiences

• Background working with lead funnels or education CRMs

• Familiarity with marketing automation tools like HubSpot, Zapier, or Typeform

• Previous experience in international or remote team environments