Meta Ads Specialist / Performance Marketer

Job Description

Title: Meta Ads Specialist / Performance Marketer

Company Name: Unison Apparel Souring BD.

Vacancy: 3

Age: At least 24 years

Job Location: Anywhere in Bangladesh

Salary: --

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Buying House, Venture Capital Firm

• Bachelor of Business Studies (BBS)

• Bachelor's degree in Marketing, Business, Digital Marketing, Media, Communication, or a related field preferred

• At least 2 years
• The applicants should have experience in the following business area(s): Buying House, Venture Capital Firm

• Age At least 24 years

Platforms & Tools:

• Meta Ads Manager

• Facebook Business Manager

• Instagram Ads

• Shopify

• Google Analytics

• Klaviyo

• Canva

• ChatGPT

• CapCut

Requirements:

• Minimum 2 years of experience with Meta Ads

• Strong understanding of e-commerce marketing

• Experience with scaling ad campaigns

• Knowledge of conversion tracking and pixels

• Analytical and data-driven mindset

• Understanding of customer psychology

• Good communication and reporting skills

Preferred Skills:

• Fashion industry experience

• Video ad strategy

• UGC ad creation

• Email marketing understanding

• TikTok Ads experience

• AI-powered ad creation workflows

Performance Indicators:

• ROAS

• CPA

• CTR

• Revenue growth

• Customer acquisition

• Campaign scalability

• Conversion rate improvement

We are looking for highly analytical, creative, and performance-driven Meta Ads Specialists to manage and scale Facebook and Instagram advertising campaigns for our fashion and e-commerce brands.

If you understand performance marketing, campaign optimization, audience targeting, conversion tracking, and ROAS growth, we would love to hear from you.

• Focus Area: Facebook & Instagram Advertising

Key Responsibilities:

• Create, manage, and optimize Meta advertising campaigns

• Build high-converting Facebook and Instagram ad strategies

• Analyze campaign performance and improve ROAS

• Create audience targeting strategies, including lookalike and retargeting audiences

• Monitor daily ad spend, CPC, CPM, CTR, CPA, and conversion metrics

• Work closely with content creators and designers for ad creatives

• Test multiple creatives, hooks, and campaign structures

• Scale winning campaigns while maintaining profitability

• Track customer behavior and optimize the marketing funnel

• Manage catalog ads, dynamic ads, and remarketing campaigns

What We Offer:

• Competitive salary

• Growth opportunities

• Modern digital working environment

• Creative freedom

• Opportunity to work with international fashion brands

• Long-term collaboration