Facebook Marketing Expert

Job Description

Title: Facebook Marketing Expert

Company Name: Larisaan

Vacancy: 2

Age: 20 to 40 years

Job Location: Dhaka (Kuril)

Salary: Negotiable

Experience:

• 2 to 6 years
• The applicants should have experience in the following business area(s): E-commerce, E-commerce Startup

• Bachelor/Honors

• 2 to 6 years
• The applicants should have experience in the following business area(s): E-commerce, E-commerce Startup

• Age 20 to 40 years

Strong knowledge of Facebook Ads Manager.
Practical experience in campaign setup, audience targeting, budget optimization, and ad scaling.
Ability to analyze campaign data and make decisions.

Company Overview

Larisaan Limited is a growing product-based D2C and e-commerce company in Bangladesh. The company is focused on building quality products, strong customer relationships, and a professional sales and marketing operation.

We are looking for skilled, responsible, and career-focused team members who want to grow with a fast-moving business environment.

Job Responsibilities

• Plan and execute Facebook/Meta ad campaigns.

• Run lead generation, message, conversion, and sales-focused campaigns.

• Analyze target audiences and create campaign strategies based on customer behavior.

• Work with content and creative teams to prepare ad copy, creative briefs, and campaign angles.

• Monitor campaign performance daily and optimize ads based on data.

• Track important metrics such as CPL, CPA, CTR, CPM, ROAS, conversion rate, and sales results.

• Test multiple creatives, copies, audiences, and offers.

• Identify winning ads and scale profitable campaigns.

• Pause or improve underperforming campaigns.

• Maintain daily ad performance reports.

• Coordinate with the sales team to understand lead quality and conversion results.

• Research competitors’ ads and market trends.

• Ensure proper use of Facebook Pixel, event tracking, and campaign structure.

• Follow company policy, reporting system, and management instructions.