Executive / Sr. Executive – Brand & Marketing (Cement & Ready Mix)

Job Description

Title: Executive / Sr. Executive – Brand & Marketing (Cement & Ready Mix)

Company Name: Safwan Bashundhara Global (SBG)

Vacancy: --

Age: At least 25 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Real Estate, Group of Companies, Cement Industry, Building & Construction Materials

Published: 2026-06-15

Application Deadline: 2026-06-18

Education:

• Bachelor’s or Master’s degree in Marketing, Business Administration, Management, or a related field; BBA/MBA in Marketing is preferred.

Requirements:

• At least 3 years
• The applicants should have experience in the following business area(s): Real Estate, Group of Companies, Cement Industry, Building & Construction Materials

Skills Required: Activation Management,Brand Marketing,Brand Promotion,Content Developer,Energetic and self-motivated,lead generation,Outdoor branding,Smart presentation Skill,Stakeholder Management,Vendor Management

Additional Requirements:

• Age At least 25 years

• Prior experience in Cement and/or Ready Mix Concrete marketing/branding is highly preferred.

• Experience in construction materials or B2B infrastructure marketing preferred.

• Exposure to project-based marketing in real estate or construction sites is an advantage.

• Hands-on experience in outdoor branding and site-level execution (hoardings, billboards, plant branding).

• Experience in on-ground activations with contractors, engineers, and developers.

• Ability to understand and communicate technical cement/RMC product benefits in simple marketing terms.

Responsibilities & Context:

Job Purpose

• Own and manage the branding and marketing activities of Bashundhara Cement and Ready Mix Concrete (RMC).

• Drive brand visibility, stakeholder engagement, lead generation, and business growth.

Key Responsibilities

• Develop and execute branding strategies for Cement and Ready Mix Concrete products.

• Build and strengthen brand positioning and communication.

• Ensure consistent brand messaging across all marketing channels.

• Manage outdoor branding (billboards, hoardings, site branding, plant branding, transit media).

• Identify high-impact branding opportunities near construction zones and project clusters.

• Execute activations, technical sessions, contractor meets, engineer engagement programs, and industry events.

• Engage developers, engineers, contractors, consultants, and institutional buyers.

• Generate and track marketing-originated leads to support sales growth.

• Develop brochures, presentations, videos, case studies, and social media content.

• Coordinate with agencies, designers, printers, and vendors.

• Prepare marketing plans, activity calendars, budgets, and performance reports.

• Monitor campaign effectiveness, visibility coverage, ROI, and market feedback.

Job Other Benifits:

• T/A,Gratuity,Weekly 2 holidays
• Salary Review: Yearly
• Lunch Facilities: Partially Subsidize
• Festival Bonus: 2

• as per company policy.

Employment Status: Full Time

Job Work Place: Work at office

Company Information:

Gender: Male and Female can apply

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Category: Media/Advertisement/Event Mgt.