Marketing Executive

Job Description

Title: Marketing Executive

Company Name: Saras Bangladesh

Vacancy: 1

Age: 25 to 40 years

Job Location: Anywhere in Bangladesh

Salary: --

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Advertising Agency, Beverage, Advertising Technology (AdTech) Startup

• Bachelor of Business Administration (BBA) in Marketing
• Master of Business Administration (MBA) in Marketing

• 2 to 5 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Advertising Agency, Beverage, Advertising Technology (AdTech) Startup

• Age 25 to 40 years

• Trade Promotions & BTL Activation: Plan and execute Below-the-Line (BTL) marketing activities, retail merchandising, and roadshows to maximize brand visibility.

• Field Visits & Market Intelligence: Visit retail outlets, wholesale hubs  and corporate clients daily to audit product presence, shelf-share, and competitor activities.

• Agency & Vendor Coordination: Liaise with creative, digital, and printing agencies to produce point-of-sale materials (POSM) like festoons, banners, and danglers.

• Sales Alignment: Collaborate with Sales Tea/Organization to align regional promotional strategies with secondary sales targets.

• Campaign Analysis: Monitor the local performance of newly launched stock-keeping units (SKUs) and gather consumer feedback to optimize campaign ROI.

• Social Media Management: Content creation, scheduling, and community engagement across platforms like Facebook, Instagram, and TikTok, tailored for Bangladeshi consumers.

• Self-Led Campaigns: Independent execution of end-to-end marketing projects, from creative ideation and budgeting to final performance reporting.

• Digital Performance Tracking: Regular analysis of key social media metrics (reach, engagement, click-through rates) using platform analytics tools to optimize campaign ROI.

• Influencer Collaboration: Scouting, negotiating with, and managing local Bangladeshi content creators and micro-influencers for product endorsements.

• Agency-Free Content Production: Hands-on creation of basic digital assets (reels, copy, static graphics) for fast-paced product trend hijacking.

Qualifications & Requirements

• Education: BBA or MBA in Marketing from a well-regarded university.

• Experience: 2 to 4 years of hands-on marketing or field brand activation experience within an FMCG setup.

• Skills: Fluent in Bengali and English; proficient in MS PowerPoint, Excel, and field reporting.

• Technical Skills: Proficiency with Meta Business Suite, basic graphic design tools (e.g., Canva, CapCut), and social media listening tools.

• Portfolio Requirement: Proven track record of managing a brand page or executing a successful self-driven campaign (academic, personal, or professional).

• Mobility: Strong willingness to travel extensively across regional markets and work outside conventional hours during campaign launches.