Marketing & Branding Executive

Job Description

Title: Marketing & Branding Executive

Company Name: AMIRÁ (A Sister Concern of Experience Group)

Vacancy: 03

Age: 24 to 35 years

Job Location: Dhaka (Uttara)

Salary: Negotiable

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Retail Store

• 1 to 3 years
• The applicants should have experience in the following business area(s): Retail Store

• Age 24 to 35 years

• 1-3 years’ experience in marketing, branding, or social media management (preferably in retail/fashion)

• Strong creative sense with knowledge of current trends and digital marketing strategies

• Experience with content creation and influencer management

• Good understanding of branding, packaging, and customer experience

• Strong communication and coordination skills

• Ability to work in a fast-paced, target-driven environment

Job Summary:

We are looking for a creative Marketing & Brand Executive to manage campaigns, grow social media, create content, and handle influencer collaborations. The role also includes overseeing shoot coordination, packaging development, and billboard/publicity activities to strengthen brand presence and customer experience.

Job Description / Responsibility:

·       Plan and execute innovative marketing campaigns to promote brand awareness and drive sales

·       Manage and grow AMIRA’s social media platforms (Facebook, Instagram, etc.)

·       Developing innovative ideas, strategies, and solutions to enhance brand visibility and drive sales growth.

·       Create engaging and trend-driven content (photos, videos, captions, reels, etc.)

·       Develop and manage influencer collaborations and partnerships

·       Handle pre-shoot and post-shoot coordination, including concept development and execution

·       Work closely on packaging design and details to enhance customer experience and brand loyalty

·       Plan and manage billboard campaigns and public postering for brand visibility

·       Monitor performance and provide insights to improve campaign effectiveness