Marketing Analyst / Marketing Officer (Local & International Markets)
Job Description
Title: Marketing Analyst / Marketing Officer (Local & International Markets)
Company Name: HMBR Tools & Chemichals Ltd.
Vacancy: 1
Age: at least 25 years
Location: Gazipur
Salary: Negotiable
Experience:
∎ 2 to 5 years
Published: 16 Apr 2025
Education:
∎ Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
∎ Certification in Digital Marketing or E-Commerce (e.g., Google Analytics, Alibaba Academy). (Preferred but not mandatory)
∎ Experience with CRM tools (HubSpot, Zoho) or marketing automation. (Preferred but not mandatory)
∎ Bachelor’s degree in Marketing, Business, Data Analytics, or related field.
∎ Certification in Digital Marketing or E-Commerce (e.g., Google Analytics, Alibaba Academy). (Preferred but not mandatory)
∎ Experience with CRM tools (HubSpot, Zoho) or marketing automation. (Preferred but not mandatory)
Requirements:
Additional Requirements:
∎ Age at least 25 years
∎ E-commerce platforms: Amazon Seller Central, Alibaba Store Management, Daraz Seller Panel.
∎ Tools: Google Analytics, Meta Ads Manager, Google Ads, Excel (pivot tables, VLOOKUP).
∎ SEO/SEM basics (keyword research, product listing optimization).
∎ Soft Skills: Analytical mindset, creativity, and adaptability to global market trends.
∎
∎ Technical Skills: -
∎ E-commerce platforms: Amazon Seller Central, Alibaba Store Management, Daraz Seller Panel.
∎ Tools: Google Analytics, Meta Ads Manager, Google Ads, Excel (pivot tables, VLOOKUP).
∎ SEO/SEM basics (keyword research, product listing optimization).
∎ Soft Skills: Analytical mindset, creativity, and adaptability to global market trends.
Responsibilities & Context:
∎ Conduct primary and secondary research to identify local/international customer needs, competitor strategies, and pricing trends.
∎ Analyze sales data from distributors, retailers, and e-commerce platforms (Daraz, Amazon, Alibaba) to identify top-performing products and gaps.
∎ Track seasonal demand patterns to optimize inventory and promotional planning.
∎ Design multichannel campaigns (email, social media, TVC/OVC, trade shows) tailored for local and international audiences.
∎ Collaborate with creative teams to develop high-converting ad content (banners, videos, product listings).
∎ Implement A/B testing for campaigns to refine messaging and visuals.
∎ Manage and optimize product listings on Alibaba, Amazon, Daraz, and other B2B/B2C platforms.
∎ Monitor product rankings, reviews, and SEO to improve visibility and sales performance.
∎ Run targeted email campaigns (e.g., newsletters, abandoned cart emails) for lead nurturing.
∎ Work with the sales team to analyze distributor performance and identify underpenetrated regions.
∎ Recommend trade promotions or retailer incentives to boost offline sales. -
∎ Map customer journeys across online/offline touchpoints for seamless brand experiences.
∎ Prepare weekly/monthly dashboards on KPIs:
∎ Cost per acquisition (CPA), ROI by channel.
∎ E-commerce conversion rates, bounce rates.
∎ Local vs. international sales growth.
∎ Present insights to management with actionable recommendations.
∎ About the Role:
∎ We are looking for a data-savvy and proactive Marketing Analyst/Officer to drive our local distribution and global market expansion. In this role, you will analyze market trends, optimize e-commerce performance, and execute targeted campaigns across digital and traditional channels. Your work will directly impact our brand’s growth in Bangladesh and international markets, ensuring cost-effective reach and high conversion rates.
∎ This is a high-impact role for professionals passionate about omnichannel marketing, e-commerce, and cross-border sales strategies.
∎ Why Join Us?
∎ Dual Market Impact: Shape strategies for both local dominance and global expansion. - Hands-On E-Commerce Growth: Gain expertise in cross-border sales and platform algorithms. - Career Development: Regular training on emerging tools and international marketing trends.
∎ Key Responsibilities:
∎ Market & Sales Analysis -
∎ Conduct primary and secondary research to identify local/international customer needs, competitor strategies, and pricing trends.
∎ Analyze sales data from distributors, retailers, and e-commerce platforms (Daraz, Amazon, Alibaba) to identify top-performing products and gaps.
∎ Track seasonal demand patterns to optimize inventory and promotional planning.
∎ Campaign Strategy & Execution -
∎ Design multichannel campaigns (email, social media, TVC/OVC, trade shows) tailored for local and international audiences.
∎ Collaborate with creative teams to develop high-converting ad content (banners, videos, product listings).
∎ Implement A/B testing for campaigns to refine messaging and visuals.
∎ E-Commerce & Digital Platform Management -
∎ Manage and optimize product listings on Alibaba, Amazon, Daraz, and other B2B/B2C platforms.
∎ Monitor product rankings, reviews, and SEO to improve visibility and sales performance.
∎ Run targeted email campaigns (e.g., newsletters, abandoned cart emails) for lead nurturing.
∎ Distribution & Local Market Penetration -
∎ Work with the sales team to analyze distributor performance and identify underpenetrated regions.
∎ Recommend trade promotions or retailer incentives to boost offline sales. -
∎ Map customer journeys across online/offline touchpoints for seamless brand experiences.
∎ Performance Tracking & Reporting -
∎ Prepare weekly/monthly dashboards on KPIs:
∎ Cost per acquisition (CPA), ROI by channel.
∎ E-commerce conversion rates, bounce rates.
∎ Local vs. international sales growth.
∎ Present insights to management with actionable recommendations.
Compensation & Other Benefits:
∎ T/A, Mobile bill
∎ Salary Review: Yearly
∎ As per company policy.
Workplace:
∎ Work at office
Employment Status: Full Time
Job Location: Gazipur
Company Information:
∎ HMBR Tools & Chemichals Ltd.
∎ Road No.1, Holding No.13, Ward No. 40, Kudabo, Mirerbazar, Pubail, Joydebpur, Gazipur.
Address::
∎ Road No.1, Holding No.13, Ward No. 40, Kudabo, Mirerbazar, Pubail, Joydebpur, Gazipur.
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 16 May 2025
Category: Marketing/Sales
