Job Description

Title: Marketing & Admissions Executive

Company Name: Compass International School

Vacancy: 4

Age: 25 to 35 years

Job Location: Dhaka (Banani)

Salary: Tk. 30000 - 40000 (Monthly)

Experience:

• At most 3 years
• The applicants should have experience in the following business area(s): School
• Freshers are also encouraged to apply.

• Bachelor of Business Administration (BBA)

• Bachelor's degree in any discipline
• O Level/A Level educational background, or prior experience working in an O Level/A Level school environment

• At most 3 years
• The applicants should have experience in the following business area(s): School
• Freshers are also encouraged to apply.

• Age 25 to 35 years

Candidate Requirements

• 1–3 years of experience in admissions, sales, marketing, or business development — freshers with a strong profile and clear drive may also be considered
• Proven ability to build relationships, convert leads, and work toward targets
• Strong written and spoken English
• Confident and personable — comfortable meeting parents, students, teachers, and institutions in person and over the phone
• Comfortable in the field — school visits, events, and outreach are a core part of the job
• Organized, with strong follow-up discipline and record-keeping habits
• Working knowledge of WhatsApp, Messenger, Facebook, Instagram, Canva, and Excel/Google Sheets

Preferred

• Experience in school admissions, education consultancy, or study abroad counselling
• Experience in call center, telesales, or customer service
• Experience in field marketing, BTL activations, or event coordination
• Familiarity with Meta Ads Manager or boosting, and CRM tools

About the Role

Compass International School is a Cambridge curriculum school in Banani, Dhaka, part of Compass Education Group. We are looking for a Marketing & Admissions Executive whose core purpose is simple: grow enrollment. You will build our referral and outbound marketing channels, run events that bring families to campus, and personally convert interested families into enrolled O Level and A Level students.

Key Responsibilities

Enrollment Growth

• Own the school's enrollment targets — monthly, termly, and for each exam session
• Build and run the full pipeline from first contact to enrolled student, and know the numbers at every stage
• Identify what is and isn't working across channels and adjust your approach to hit targets

Outbound & Referral Marketing

• Build and manage a referral network of coaching centres, private tutors, teachers, schools, and education consultants
• Develop and run a parent and student referral programme
• Visit schools and coaching centres, present Compass to students and families, and follow up on every connection
• Build local partnerships with institutions and community groups to generate qualified leads
• Plan and run offline marketing in and around Banani — leaflets, posters, banners, standees, and signage — and coordinate design, printing, and installation with vendors

Events & Admission Drives

• Plan and host open days, campus tours, info sessions, and admission fairs
• Represent Compass at education fairs, school events, and community events, and staff stalls and booths
• Follow up with every event attendee within 24–48 hours and convert them into campus visits and applications

Admissions & Conversion

• Respond to admissions inquiries across Messenger, WhatsApp, Instagram DMs, phone, email, and walk-ins
• Speak with every lead, build rapport, and bring them to campus
• Counsel parents and students on subjects, programme options, and the admission process
• Close admissions — handle applications, documents, entrance assessments, and enrollment
• Follow up on every open lead — no inquiry goes cold without documented outreach
• Coordinate with teachers and academic staff when needed — subject placement, assessments, and student queries

Digital Marketing Support

• Work with the Social Media & Content Creator to turn content into inquiries and share what parents are asking
• Run and monitor ad boosting on Facebook and Instagram, under guidance — execution only, not strategy or budget ownership
• Keep the Google Business listing and public profiles accurate and current

Tracking & Reporting

• Maintain accurate, up-to-date records of every lead and interaction in the CRM or tracking sheet
• Track where every lead comes from — online and offline — and report on lead volume, conversion rates, and cost per enrollment
• Report weekly on inquiries, campus visits, applications, and enrollments, and the reasons for lost leads

Role Details

Location: Banani, Dhaka, with regular field travel for outreach and events

Employment Type: Full-time

Compensation: Base salary + performance-based incentive tied to enrollment targets