Job Description
Title: Manager/DGM- Copy-Creative, Brand, Marketing
Company Name: bKash Ltd.
Vacancy: 1
Location: Dhaka
Salary: Negotiable
Experience:
∎ 6 to 8 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Market Research Firms, Financial Technology (Fintech) Startup
Published: 11 Feb 2025
Education:
∎ Bachelor of Business Administration (BBA) in Marketing
Requirements:
Additional Requirements:
∎ Strong understanding of marketing communication principles and brand storytelling
∎ Proven ability to craft clear, persuasive, and original copy across various media
∎ Experience in creative production (film, photography, and advertising campaigns)
∎ Proficiency in SEO writing and content development for websites, blogs, and digital platforms
∎ Excellent communication and presentation skills with the ability to engage stakeholders at all levels
∎ A keen eye for detail and the ability to perform under tight deadlines in a fast-paced environment
∎ Strong understanding of marketing communication principles and brand storytelling
∎ Proven ability to craft clear, persuasive, and original copy across various media
∎ Experience in creative production (film, photography, and advertising campaigns)
∎ Proficiency in SEO writing and content development for websites, blogs, and digital platforms
∎ Excellent communication and presentation skills with the ability to engage stakeholders at all levels
∎ A keen eye for detail and the ability to perform under tight deadlines in a fast-paced environment
Responsibilities & Context:
∎ Develop engaging, persuasive, and brand-aligned copy for campaigns, projects, and services across multiple platforms
∎ Craft appealing and inspiring content that attracts and engages consumers throughout their journey with bKash
∎ Ensure brand consistency across all copy deliverables by conducting creative reviews and refining messaging
∎ Research and monitor market trends, competitor strategies and consumer behavior to keep our brand communication fresh and innovative
∎ Present copy concepts to stakeholders with clear rationale and recommendations, ensuring alignment with marketing goals
∎ Advocate for best practices in copywriting, tone of voice, and brand storytelling
∎ Write compelling content for app, website, blog articles, and SEO-driven content to enhance digital presence
∎ Continuously optimize copy based on data, insights, and user engagement trends
∎ Stay updated on the latest trends in digital communication and content marketing
∎ Understand business needs and collaborate with the digital key briefers and partners, and Marketing teams to create effective copywriting solutions
Skills & Expertise:
Employment Status: Full Time
Job Location: Dhaka
Company Information:
∎ bKash Ltd.
∎ Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Mobile financial service
Address::
∎ Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Mobile financial service
Read Before Apply: Please apply only who are fulfilling all the requirements of this job
Application Deadline: 23 Feb 2025
Category: Marketing/Sales
