Manager - Marketing & Branding
Job Description
Title: Manager - Marketing & Branding
Company Name: Bangladesh Petrochemical Company Limited
Vacancy: 01
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Master of Business Administration (MBA) in Marketing
∎ IBA, Dhaka University,Independent University, Bangladesh,North South University,BRAC University students will get preference
∎ Skills Required: Business Analysis, Excellent communication skills, Market Research
Experience Requirements:
∎ 8 to 12 year(s)
∎ The applicants should have experience in the following area(s):
Brand Planning/ Development, Business development, Marketing
∎ The applicants should have experience in the following business area(s):
Chemical Industries, Garments, Plastic/ Polymer Industry
Job Context:
∎ A renowned Petrochemical company is looking for an interested and qualified candidate for the following position on a full time basis at the Corporate Office in Uttara, Dhaka.
∎ This position will be responsible for defining, executing and continuously optimizing the marketing strategy and tactics that will drive inbound marketing and sales as validated through analytics and insights. The individual in this role is highly creative, thinks outside the box and possesses a test and learn mindset and content,
Job Responsibilities:
∎ Lead development of and manage marketing plan focused on driving increased engagement across channels.
∎ Execute against plan across product marketing messaging, channel selection, audience segmentation, content creation and deployment.
∎ Partners with Analytics & Insights lead to measure outcomes and optimize plans.
∎ Manages and directs the roll out of new services and initiatives focused on generating buzz and excitement.
∎ Ensure that marketing strategies are embedded within product roadmaps, communications plans and project delivery, in order to best express the unique value that BPCL brings to its customers.
∎ Identifies opportunities for and carves out ownership for unique content.
∎ Partner with Product and Content teams to define appropriate narrative that will accompany BPCL as it is presented to various audiences.
∎ Manage the communications toolkit and ensure that all media & assets are kept up to date.
∎ Partner with Design groups to create catered materials as needed.
∎ Partners with the Product team to recommend and implement opportunities directly within the product to support the product marketing strategy.
∎ Work to refine employee personas and incorporate within marketing strategy.
Additional Requirements:
∎ Age 30 to 35 years
∎ Both males and females are allowed to apply
Salary: Negotiable
Compensation & Other Benefits:
∎ T/A, Insurance
∎ Festival Bonus: 2
Application Deadline: September 9, 2019
Company Information:
∎ Bangladesh Petrochemical Company Limited
∎ Address : House 14, Road 05, Sector 01, Uttara Model Town, Dhaka- 1230
∎ Web : www.bpcl.com.bd
∎ Business : BPCL is a Team comprising of BUET & American Engineers working with foreign educated experts having an entrepreneurial vision to bring `Worth to Waste` utilizing the business model of `Recover & Recycle` in Bangladesh. We are a one of its kind PET manufacturing recycling industry operating in Bangladesh with a vision to grow the recycling culture.
Category: Marketing/Sales
