Manager, Consumer Strategy

Job Description

Title: Manager, Consumer Strategy

Company Name: bKash Ltd.

Vacancy: 01

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 6 years

• At least 6 years

Competencies:

• Highly proficient in number-crunching and preparing business presentations.
• Self-initiated learning orientation.
• Ability to listen, understand and respond appropriately when interacting with individuals’ groups.
• Communication skills.
• Demonstrate a “can do” attitude at all times.
• Should be proactive and energetic. 

Other Requirements:

Technical knowledge: Microsoft Office, particularly high degree of competence in MS Excel and MS PowerPoint

Purpose:

Plan to drive active customer, minimize churn & increase retention, initiate campaigns based on business analysis / prepare campaign business case / ensure campaign performance / increase payment customers / presentation and tracking of relevant business performance and plans / campaign coordination with relevant stakeholders

Job Responsibilities:

• Planning to drive business Monthly Active User (MAU), reduction of churn, increase of payments and cash-in, & increase of user base retention. All plans are to be based on analytics and insights.
• Driving newly acquired customers’ usage behavior through cohort-based incentive and/or service communication & improving active ratio.
• Budgeting & forecasting of campaigns & cost (monthly, quarterly, and yearly).
• Ensuring the meeting of business targets by driving different cohort-based campaigns based on understanding of customer segments and proposing of campaign mechanics to grow those segments.
• Preparing, coordinating & launching campaigns to comply with the strategic direction of business strategy team. Preparing reports on achievements & gaps from campaigns.
• Analyzing market, economic, and technological trends to understand their probable impact on overall industry dynamics & company operations.
• Preparing and presenting reports on competitors’ activities and industry dynamics to help management decide on proactive business strategy.
• Preparing campaign KPI reports to track performance on a weekly basis and updating management on progress. This includes reporting of key product performance, repeat purchase trend, subscriber payment growth trend, and organization performance in different product segments.
• Preparing business case and feasibility study of the campaign concepts. This includes Product and Services pricing analysis with elasticity and segment study.
• Conducting monthly review of actual performance compared to budget and updating management team on variance analysis. Performing of “Root-cause analysis” as and when required to identify variances for any underperforming campaigns.