Manager, Brand & Communication (Principal Officer to Senior Principal Officer)

Job Description

Title: Manager, Brand & Communication (Principal Officer to Senior Principal Officer)

Company Name: A reputed Private Commercial Bank

Vacancy: --

Age: Na

Job Location: Anywhere in Bangladesh

Salary: --

Experience: --

Published: 2026-04-13

Application Deadline: 2026-04-25

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Ø  Oversee end-to-end digital and social media governance by managing daily content production and distribution, coordinating agencies, optimizing performance through SEO/SEM and analytics, and ensuring accurate digital presence across directories and platforms.

Ø  Lead and oversee nationwide offline brand governance by conducting visual audits, executing branch facelifting, enforcing a unified brand manual, and ensuring consistent compliance with brand standards across all premises.

Ø  Oversee billboard strategy, vendor management, and POSM execution while ensuring quality, cost-efficiency, and continuous innovation in materials and printing technologies.

Ø  Lead crisis response coordination with Legal and PR, oversee monitoring and removal of fraudulent digital assets, and ensure all communications and advertisements remain brand-safe and aligned with corporate reputation standards.

Ø  Manage the annual event calendar with full branding support for launches, CSR and stakeholder events, while delivering competitor intelligence and monthly 360-degree media sentiment analysis reports.

Ø  Lead and mentor a small team while managing agency workflows, collaborating cross-functionally to uphold brand standards, and supporting budgeting with KPI-based tracking to ensure optimal ROI.