Manager (Brand Communication - Electronics Division)

Job Description

Title: Manager (Brand Communication - Electronics Division)

Company Name: Jamuna Electronics & Automobiles Ltd (Jamuna Group)

Vacancy: --

Age: at least 30 years

Location: Dhaka

Experience:
∎ At least 6 years
∎ The applicants should have experience in the following business area(s):Advertising Agency, Electronic Equipment/Home Appliances, Group of Companies, Automobile

Published: 3 Feb 2025

Requirements:

Additional Requirements:
∎ Age at least 30 years
∎ Candidates experienced on electronics industry will get preference
∎ Experience managing a brand across multiple markets
∎ Creative thinker and problem solver
∎ Strategic thinker able to identify long-term opportunities and trends.
∎ Candidates experienced on electronics industry will get preference
∎ Experience managing a brand across multiple markets
∎ Creative thinker and problem solver
∎ Strategic thinker able to identify long-term opportunities and trends.

Responsibilities & Context:
∎ The Manager in Brand Communication is responsible for developing and implementing brand communication strategies that align with the company's overall marketing and business objectives. This role involves collaborating with cross-functional teams, overseeing creative campaigns, managing brand consistency, and ensuring effective communication across various channels.
∎ Collaborate with the marketing and senior management teams to develop and refine the brand's communication strategy.
∎ Ensure brand messaging is consistent across all communication channels and touchpoints.
∎ Conduct market research to understand industry trends, target audience preferences, and competitors' branding efforts.
∎ Conceptualize, plan, and execute creative brand campaigns that resonate with the target audience and reinforce the brand's identity.
∎ Work closely with creative teams (designers, copywriters, content creators) to develop compelling visuals, content, and storytelling elements for campaigns.
∎ Create and review engaging and persuasive content for various communication channels, such as social media, website, print materials, and press releases.
∎ Ensure all content maintains brand voice, style, and consistency.
∎ Cultivate and maintain relationships with media outlets, journalists, and influencers to secure coverage and mentions for the brand.
∎ Draft and distribute press releases, manage media inquiries, and coordinate interviews.
∎ Manage the brand's online presence, including social media platforms, by developing and executing content calendars and engagement strategies.
∎ Monitor online conversations and respond to customer feedback and inquiries in a timely and professional manner.
∎ Collaborate with internal departments to ensure alignment of brand messaging across the organization.
∎ Provide brand guidelines and training to employees to ensure consistent representation of the brand.
∎ Monitor and analyze the performance of brand communication efforts using relevant metrics and analytics tools.
∎ Generate regular reports to assess the effectiveness of campaigns and recommend improvements.
∎ Assist in creating and managing budgets for brand communication initiatives, ensuring optimal allocation of resources.
∎ Job Context:
∎ The Manager in Brand Communication is responsible for developing and implementing brand communication strategies that align with the company's overall marketing and business objectives. This role involves collaborating with cross-functional teams, overseeing creative campaigns, managing brand consistency, and ensuring effective communication across various channels.
∎ Job Responsibilities:
∎ Collaborate with the marketing and senior management teams to develop and refine the brand's communication strategy.
∎ Ensure brand messaging is consistent across all communication channels and touchpoints.
∎ Conduct market research to understand industry trends, target audience preferences, and competitors' branding efforts.
∎ Conceptualize, plan, and execute creative brand campaigns that resonate with the target audience and reinforce the brand's identity.
∎ Work closely with creative teams (designers, copywriters, content creators) to develop compelling visuals, content, and storytelling elements for campaigns.
∎ Create and review engaging and persuasive content for various communication channels, such as social media, website, print materials, and press releases.
∎ Ensure all content maintains brand voice, style, and consistency.
∎ Cultivate and maintain relationships with media outlets, journalists, and influencers to secure coverage and mentions for the brand.
∎ Draft and distribute press releases, manage media inquiries, and coordinate interviews.
∎ Manage the brand's online presence, including social media platforms, by developing and executing content calendars and engagement strategies.
∎ Monitor online conversations and respond to customer feedback and inquiries in a timely and professional manner.
∎ Collaborate with internal departments to ensure alignment of brand messaging across the organization.
∎ Provide brand guidelines and training to employees to ensure consistent representation of the brand.
∎ Monitor and analyze the performance of brand communication efforts using relevant metrics and analytics tools.
∎ Generate regular reports to assess the effectiveness of campaigns and recommend improvements.
∎ Assist in creating and managing budgets for brand communication initiatives, ensuring optimal allocation of resources.

Skills & Expertise:

Compensation & Other Benefits:
∎ Competitive remuneration package will be offered for the deserving candidate.
∎ Friendly working environment.
∎ Flexibility in working surrounding.
∎ Other facilities as per company policy.
∎ Competitive remuneration package will be offered for the deserving candidate.
∎ Friendly working environment.
∎ Flexibility in working surrounding.
∎ Other facilities as per company policy.

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka

Read Before Apply:

• Candidates those who not matching criteria need not to apply. Potential candidates are requested to go through the job circular before applying. We regret that due to the huge volume of applicants only short listed candidate will be called for interview. Please kindly write down the position name when apply on mail. Any persuasion will disqualify the applicants apply.