Deputy Manager/ Manager (Brand)

Job Description

Title: Deputy Manager/ Manager (Brand)

Company Name: Jamuna Electronics & Automobiles Ltd (Jamuna Group)

Vacancy: 02

Age: At least 28 years

Job Location: Dhaka

Salary: --

Experience:

• At least 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Electronic Equipment/Home Appliances, Group of Companies, Automobile

• Bachelor`s degree in Marketing, Communications, Business, or a related field (Master`s degree is a plus)

• At least 5 years
• The applicants should have experience in the following business area(s): Advertising Agency, Electronic Equipment/Home Appliances, Group of Companies, Automobile

• Age At least 28 years

• Candidates experienced on electronics industry will get preference

• Experience managing a brand across multiple markets

• Creative thinker and problem solver

• Strategic thinker able to identify long-term opportunities and trends.

Job Context:

• The Deputy Manager/Manager in Brand Communication is responsible for developing and implementing brand communication strategies that align with the company`s overall marketing and business objectives. This role involves collaborating with cross-functional teams, overseeing creative campaigns, managing brand consistency, and ensuring effective communication across various channels.

Job Responsibilities:

• Collaborate with the marketing and senior management teams to develop and refine the brand`s communication strategy.

• Ensure brand messaging is consistent across all communication channels and touchpoints.

• Conduct market research to understand industry trends, target audience preferences, and competitors` branding efforts.

• Conceptualize, plan, and execute creative brand campaigns that resonate with the target audience and reinforce the brand`s identity.

• Work closely with creative teams (designers, copywriters, content creators) to develop compelling visuals, content, and storytelling elements for campaigns.

• Create and review engaging and persuasive content for various communication channels, such as social media, website, print materials, and press releases.

• Ensure all content maintains brand voice, style, and consistency.

• Cultivate and maintain relationships with media outlets, journalists, and influencers to secure coverage and mentions for the brand.

• Draft and distribute press releases, manage media inquiries, and coordinate interviews.

• Manage the brand`s online presence, including social media platforms, by developing and executing content calendars and engagement strategies.

• Monitor online conversations and respond to customer feedback and inquiries in a timely and professional manner.

• Collaborate with internal departments to ensure alignment of brand messaging across the organization.

• Provide brand guidelines and training to employees to ensure consistent representation of the brand.

• Monitor and analyze the performance of brand communication efforts using relevant metrics and analytics tools.

• Generate regular reports to assess the effectiveness of campaigns and recommend improvements.

• Assist in creating and managing budgets for brand communication initiatives, ensuring optimal allocation of resources.

• Competitive remuneration package will be offered for the deserving candidate.

• Friendly working environment.

• Flexibility in working surrounding.

• Other facilities as per company policy.