Head of Loyalty Program

Job Description

Title: Head of Loyalty Program

Company Name: SSLCOMMERZ Limited

Vacancy: Not specific

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ BBA / MBA major in Marketing / Communication

Experience Requirements:
∎ At least 10 year(s)

Job Responsibilities:
∎ Plan, develop and manage a customer loyalty program. This will include strategy, challenge and reward fulfillment, challenge creation, advocate engagement, and program status reporting.
∎ Leverage knowledge of customer segments, personas and journeys to design relevant challenges and experiences on the loyalty platform and through targeted customer communications.
∎ Manage platform engagement including challenge approvals, reward redemptions, discussion replies, posts and likes.
∎ Lead goal loyalty campaigns to drive referrals, references, testimonials, reviews, surveys, product feedback and social shares that aligned to customer marketing plans and goals.
∎ Lead theme loyalty campaigns to increase engagement and stickiness
∎ Support cross sell and upsell goals through the loyalty platform.
∎ Manage customer communications through the loyalty platform, email, direct mail and virtual events that ladder up to a customer marketing strategy.
∎ Develop and implement targeted customer communications through muli-touch digital channels. This will require a strong background in messaging, creative and digital execution.
∎ Measure, analyze and optimize programs to drive engagement and business results.
∎ Assist with other customer marketing programs and events as needed in support of the Customer Marketing team charter.

Additional Requirements:
∎ Ten (10) years' experience in relevant field; preferred in IT enable service organization.
∎ Skills / Knowledge:
∎ Strong passion for serving and understanding customers
∎ Creative marketing and communications skills to engage and motivate customer advocates.
∎ Interpersonal skills to help them nurture customer relationships and work with cross-functional teams.
∎ Excellent project and program management skills
∎ Effective verbal and written communication skills
∎ Must be a team player and can get along with the co-workers.
∎ Must be punctual, well-groomed and have good manners.
∎ Must be able to prioritize tasks to finish the assigned projects within the given timeline.
∎ Must be innovative, easygoing, hardworking and compliant with business ethics.
∎ Good knowledge in MS-Word, Excel, PowerPoint, Internet and Email.

Salary:
∎ Attractive salary for deserving candidate

Compensation & Other Benefits:
∎ Mobile & internet Allowance
∎ Medical allowance
∎ Lunch & Breakfast Facilities: Partially Subsidize
∎ Yearly Two Festival Bonus
∎ Annual Leave Encashment
∎ Free Health Checkup
∎ Five days in a week
∎ Others benefits as per company policy

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 20 Aug 2021

Company Information:
∎ 5 Aug 2021
∎ SSLCOMMERZ Limited
∎ Address : 93 B, New Eskaton Road, Dhaka - 1000
∎ Web : www.sslwireless.com

Category: Marketing/Sales

: If you think you are the right person for this position, send your CV @ [email protected]. Mention the applied position in the subject line.

Source: bdjobs.com

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