Graphic / Digital Marketing Expert

Job Description

Title: Graphic / Digital Marketing Expert

Company Name: Study Window International

Vacancy: --

Age: 20 to 35 years

Job Location: Dhaka (Banani)

Salary: Tk. 25000 - 50000 (Monthly)

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Consulting Firms

• Masters
• Bachelor/Honors

• At least 3 years
• The applicants should have experience in the following business area(s): Consulting Firms

• Age 20 to 35 years

Job Responsibilities

• Design professional and engaging graphics for Facebook, Instagram, LinkedIn, TikTok, and other digital platforms.

• Create creative content for study abroad campaigns, university promotions, scholarships, admissions, visa services, intakes, and events.

• Develop social media posts, carousels, stories, reels, banners, flyers, brochures, presentations, and advertisements.

• Manage and maintain the company's social media content calendar.

• Assist in planning and executing Facebook & Instagram paid advertising campaigns.

• Use Meta Ads Manager for campaign setup, audience targeting, budget management, performance monitoring, and basic optimization.

• Monitor key digital marketing metrics such as CPL, CPC, CTR, reach, engagement, leads, and conversions.

• Conduct competitor research, market research, and social media trend analysis.

• Use AI tools to improve creativity, productivity, content quality, and marketing performance.

• Use AI tools for generating design concepts, social media content ideas, ad copy, captions, campaign concepts, images, and video concepts.

• Have practical knowledge of AI-based creative tools such as ChatGPT, Gemini, Canva AI, Adobe Firefly, Midjourney, or similar AI platforms.

• Use AI tools for image generation, image enhancement, background removal, photo editing, content creation, and creative brainstorming.

• Use AI-assisted tools for video creation, editing, subtitles, voiceovers, and short-form content when required.

• Understand how to write effective AI prompts (prompt engineering) to generate high-quality marketing content and visuals.

• Combine AI-generated content with professional graphic design skills rather than relying solely on automated templates.

• Work with the marketing and counselling teams to develop campaigns targeting Bangladeshi students interested in studying abroad.

• Create visual content for student success stories, visa success stories, testimonials, offer letters, scholarships, and university announcements.

• Maintain consistent branding, typography, colors, layouts, and visual identity.

• Analyze campaign performance and use insights to improve future creative and advertising strategies.

• Stay updated with the latest AI, graphic design, social media, and digital marketing trends.

• Manage multiple projects and deliver designs and campaigns within deadlines.

Required Skills & Qualifications

• Bachelor's degree/diploma in Graphic Design, Digital Marketing, Multimedia, Marketing, or a related field.

• 1–2 years of relevant experience in graphic design and digital marketing.

• Strong skills in Adobe Photoshop, Adobe Illustrator, and Canva.

• Knowledge of Meta Ads Manager and social media marketing.

• Understanding of lead generation, audience targeting, campaign optimization, and digital marketing analytics.

• Practical experience using AI tools for content creation and graphic design.

• Good understanding of ChatGPT and AI prompting/prompt engineering.

• Knowledge of AI-based design/image/video tools such as Canva AI, Adobe Firefly, Midjourney, Gemini, CapCut AI, or similar tools.

• Strong understanding of Facebook/Instagram content and advertising trends.

• Creative mindset with excellent visual and communication skills.

• Ability to work under pressure and meet deadlines.

• Experience in a student consultancy, education consultancy, or study abroad company will be an advantage.

Key Requirement

The candidate should not only be a graphic designer. They must have practical knowledge of Digital Marketing and AI tools and be able to use these skills together to create engaging content and generate leads for the company.

• T/A,Over time allowance,Profit share,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2