General Manager, Trade Marketing

Job Description

Title: General Manager, Trade Marketing

Company Name: bKash Ltd.

Vacancy: 1

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA), Master of Business Administration (MBA)

Experience Requirements:
∎ 8 to 12 year(s)
∎ The applicants should have experience in the following area(s): Innovation, Merchant Engagement, Trade Marketing, Trade Merchandising
∎ The applicants should have experience in the following business area(s): Manufacturing (FMCG), Multinational Companies, Telecommunication, Advertising Ageny, Event Management, E-commerce

Job Responsibilities:
∎ Monitor all merchant Performance Vs POSM Cost incurred: Develop reports regarding cost for merchants’ in terms of servicing, POSM cost incurred for the merchant.
∎ Work closely with the channel teams on how to decide on cost optimization for each merchant to be served.
∎ Plan & get approval from commercial management, prepare briefing and drive merchant channel engagement programs with channel partners: Ideate, collect approvals, brief and supervise vendors to finally execute the programs.
∎ All kinds of communication to be made to respective stakeholders prior to the commencement of the events.
∎ Drive any kind of special POSM execution project related to bKash merchant alike HoReCa. Need to work closely with the respective merchant team members to negotiate with the respective merchant for the POSM ideation to be locked and get design from marketing and arrange to execute the job.
∎ Ideate different kinds of gift items for different channels across the year based on the different purposes & occasions. Work closely with marketing to design it, get management approval & go for production & hand it over to execution team.
∎ Innovate merchandising POSM for different channels and experiment executing it and drive result.
∎ Plan and roll-out commercial division events as per management requirement. From Ideation of the event to vendor selection & finalization of the event flow and activities as approved by commercial management and supervise vendor to finally execute the event flawlessly.

Salary: Negotiable

Job Source: Online Job Posting.

Application Deadline: 28 Nov 2021

Company Information:
∎ 21 Nov 2021
∎ bKash Ltd.
∎ Address : Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Web :
∎ Business : Mobile financial service

Category: Marketing/Sales

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