General Manager, Media & Operations
Job Description
Title: General Manager, Media & Operations
Company Name: bKash Ltd.
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing, Master of Business Administration (MBA) in Marketing
Experience Requirements:
∎ 6 to 10 year(s)
∎ The applicants should have experience in the following area(s):
ATL Marketing, BTL Marketing, Data Analytics, Digital Marketing, Digital Media analytics, Media Management
∎ The applicants should have experience in the following business area(s):
Advertising Ageny, Multinational Companies, E-commerce, Manufacturing (FMCG), Telecommunication
Job Responsibilities:
∎ Analyze the market to identify opportunities to take the brand further
∎ Maintain and develop the brand's equity, utilizing media initiatives
∎ Build and optimize multi-channel communication deployment plans
∎ Develop local and regional marketing campaigns
∎ Research consumer markets and stay up to date with customer trends
∎ Identify potential improvements and analyze changes in the market
∎ Analyze the success of marketing campaigns and monitor consumer reactions
∎ Responsible for a substantial ATL media budget with accountability for campaign effectiveness and efficiency
∎ Build and manage strong working relationships with external agencies and partners
∎ Own reporting of local media plans, measurement, and optimization to executive leadership on a regular basis
∎ Introduce and drive adoption of new media platforms, technologies, and measurement solutions
Additional Requirements:
∎ Exceptionally strong in Media Management
∎ Expert in driving media plan
∎ Fair understanding of 360 degree media including ATL, BTL and Digital media
∎ Experience of using data and to measure campaign impact and identify actionable insights.
Salary: Negotiable
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 28 Oct 2021
Company Information:
∎ 21 Oct 2021
∎ bKash Ltd.
∎ Address : Shadhinata Tower, 1, Bir Sreshtha Shaheed Jahangir Gate, Dhaka Cantonment, Dhaka-1206
∎ Web : www.bkash.com
∎ Business : Mobile financial service
Category: Marketing/Sales
Source: bdjobs.com
Deadline Expired on 28th Oct 2021
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