General Manager (Digital Marketing)

Job Description

Title: General Manager (Digital Marketing)

Company Name: Labaid Hospital

Vacancy: --

Age: at most 50 years

Location: Anywhere in Bangladesh

Minimum Salary: Negotiable

Experience:
∎ At least 10 years
∎ The applicants should have experience in the following business area(s):Pharmaceutical/Medicine Companies, Diagnostic Centre

Published: 24 Feb 2024

Education:
∎ Masters / MBA in Marketing from a reputed University / Institute, preferably with science background up to HSC level.
∎ Masters / MBA in Marketing from a reputed University / Institute, preferably with science background up to HSC level.

Requirements:

Additional Requirements:
∎ Age at most 50 years
∎ Minimum 10 years of relevant experience with reputed hospital / diagnostics center or pharmaceuticals company.
∎ Strong Communication skills in English and Bengali (verbal and written)
∎ Computer literacy and online communication ability.
∎ Minimum 10 years of relevant experience with reputed hospital / diagnostics center or pharmaceuticals company.
∎ Strong Communication skills in English and Bengali (verbal and written)
∎ Computer literacy and online communication ability.

Responsibilities & Context:
∎ Responsible for digital strategy and roadmap plan in line with the short-term and long-term objectives.
∎ Bring in Innovation and evaluate to implement digital initiatives for the brand/portfolio.
∎ Will act as Digital media lead across all social media and websites with accountability to generate revenue.
∎ Identify priorities for value creation and drive solution implementation process in collaboration with internal as well as external stakeholders.
∎ Responsible for end-to-end digital transformation initiatives across direct and indirect channels, with regular evaluation of business metrics and ownership of set targets.
∎ Devising, executing, and monitoring digital advertisement for accurate performance and Measuring ROI for digital marketing, and making recommendations on the most optimal solutions.
∎ Content ideation, brainstorming, drafting, and finalization of white papers or adverts.
∎ Identify and collaborate with the right partners to enhance digital know-how and enhance the usability of digital platforms.
∎ Manage traffic, Develop and monitor a qualitative feedback process to drive continuous process improvement and optimization.
∎ Act as an in-house digital expert with regular updation of the latest developments and conduct pieces of training/workshops for internal as well as external stakeholders.
∎ Deliver monthly reports of performance and plan ahead across all platforms.
∎ Labaid is the leading healthcare brand in Bangladesh. We are inviting applications from experienced professionals for this full-time position.
∎ Responsibilities:
∎ Responsible for digital strategy and roadmap plan in line with the short-term and long-term objectives.
∎ Bring in Innovation and evaluate to implement digital initiatives for the brand/portfolio.
∎ Will act as Digital media lead across all social media and websites with accountability to generate revenue.
∎ Identify priorities for value creation and drive solution implementation process in collaboration with internal as well as external stakeholders.
∎ Responsible for end-to-end digital transformation initiatives across direct and indirect channels, with regular evaluation of business metrics and ownership of set targets.
∎ Devising, executing, and monitoring digital advertisement for accurate performance and Measuring ROI for digital marketing, and making recommendations on the most optimal solutions.
∎ Content ideation, brainstorming, drafting, and finalization of white papers or adverts.
∎ Identify and collaborate with the right partners to enhance digital know-how and enhance the usability of digital platforms.
∎ Manage traffic, Develop and monitor a qualitative feedback process to drive continuous process improvement and optimization.
∎ Act as an in-house digital expert with regular updation of the latest developments and conduct pieces of training/workshops for internal as well as external stakeholders.
∎ Deliver monthly reports of performance and plan ahead across all platforms.

Skills & Expertise:

Compensation & Other Benefits:
∎ As per Labaid policy.
∎ As per Labaid policy.

Employment Status: Full Time

Job Location: Anywhere in Bangladesh

Read Before Apply:

Only non-smoker should apply.