Field Marketing Officer

Job Description

Title: Field Marketing Officer

Company Name: Digital Group BD

Vacancy: --

Age: 23 to 50 years

Job Location: Rangpur (Pirganj)

Salary: Negotiable

Experience:

• 2 to 5 years
• The applicants should have experience in the following business area(s): Wholesale, Market Research Firms, Food (Packaged)/Beverage, Direct Selling/Marketing Service Company

• HSC
• Bachelor of Arts (BA)
• Master of Arts (MA)

• 2 to 5 years
• The applicants should have experience in the following business area(s): Wholesale, Market Research Firms, Food (Packaged)/Beverage, Direct Selling/Marketing Service Company

• Age 23 to 50 years

• Conduct Market Research: Analyze local market trends, customer behavior, competitor activities, and other factors influencing the business.

• Customer Insights: Gather feedback from customers to understand their preferences, needs, and concerns.

• Competitor Analysis: Track and assess competitors` marketing strategies in the region to identify opportunities and threats.

• Identify Target Audiences: Determine and segment the local customer base to tailor marketing strategies and campaigns effectively.

• Coordinate Campaigns: Execute campaigns such as product launches, promotional events, sampling programs, or digital marketing initiatives in the region.

• Build Relationships with Key Stakeholders: Establish strong connections with local retailers, vendors, influences, media, and partners to create collaborative marketing efforts.

• Customer Engagement: Foster positive relationships with customers through direct interaction, ensuring they are informed about promotions, new products, or events.

• Community Involvement: Become a visible representative of the brand in the local community by participating in or sponsoring local activities and causes.

• Communication Skills: Strong verbal and written communication skills to interact with customers, sales teams, and partners effectively.

• Project Management: Ability to manage multiple marketing initiatives, campaigns, and events simultaneously.

• Problem-Solving: Proactive in addressing challenges and finding creative solutions for local marketing challenges.

• Data-Driven: Ability to analyze and interpret campaign performance data to make informed decisions.

• Creativity: Innovative thinking to create unique marketing campaigns tailored to local markets.

• Sales Acumen: A good understanding of sales processes and the ability to generate leads and conversions.

• Flexibility and Adaptability: Comfortable adjusting strategies in response to market dynamics and emerging opportunities.