Executive/Sr. Executive-Brand
Job Description
Title: Executive/Sr. Executive-Brand
Company Name: Purple Care Limited (My Aura)
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Graduation from a reputed university.
∎ Skills Required: Brand communication strategy, Business Development, Strategic Planning
Experience Requirements:
∎ 1 to 3 year(s)
∎ The applicants should have experience in the following area(s):
ATL Marketing, Brand Manager, Brand Planning/ Development, Brand Promotion and Development, Branding, BTL Marketing, Events n Activations
∎ The applicants should have experience in the following business area(s):
Advertising Ageny, Cosmetics/Toiletries/Personal Care, Market Research Firms, Manufacturing (FMCG)
Job Responsibilities:
∎ Coordinate with internal and external team members to ensure effective and efficient execution of all sorts of ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sales marketing etc.
∎ Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
∎ Co-work with respective trade channel members for promotional mechanism, special offers, in-store display and POS materials.
∎ Work closely with product managers to come-up with TG focused brand activation campaigns aligned with respective brand visions.
∎ Formulate trade/marketing strategy with innovative ideas and work closely with sales team to implement.
∎ Time to time carry out market research and surveys to keep track of TOMA, Brand Awareness and Brand Association.
∎ Coordinate with ATL and BTL agencies, make briefings for advertising issues, production of promotional materials, and publication.
Additional Requirements:
∎ Age 23 to 27 years
∎ Both males and females are allowed to apply
Salary: Negotiable
Compensation & Other Benefits:
∎ Tour allowance, Insurance
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 6 May 2022
Company Information:
∎ 6 Apr 2022
∎ Purple Care Limited (My Aura)
∎ Address : House-04, (1st floor), Road-02, Block-J, Baridhara, Dhaka-1212
∎ Web : https://purplecare.xyz
∎ Business : Purple Care limited. We are currently operating in Health and Beauty industry of Bangladesh. We are specialized in establishing brands via online and e-commerce platforms and take to retail distribution. Most popular brands we have in our portfolio are Divas, Acne Essential, Aura, Freyias.
Category: Marketing/Sales
