Executive- Marketing & Branding

Job Description

Title: Executive- Marketing & Branding

Company Name: Karnaphuli Group

Vacancy: 01

Job Location: Dhaka

Employment Status: Full-time

Educational Requirements:
∎ MBA/BBA in Marketing from a reputed university

Experience Requirements:
∎ 2 to 3 year(s)
∎ The applicants should have experience in the following area(s): Brand Marketing

Job Context:
∎ Looking for ADNOC Business in Bangladesh.
∎ ADNOC (Abu Dhabi National Oil Company) operate across the entire hydrocarbon value chain, through a network of fully-integrated businesses, with interests that range from exploration, production, storage, refining and distribution, to the development of a wide-range of petrochemical products. For over 46 years, ADNOC have played an integral role in Abu Dhabi`s economic development, managing, producing and preserving the Emirate`s hydrocarbon reserves on behalf of the Abu Dhabi Government.

Job Responsibilities:
∎ Successful management of assigned brands with company's marketing objectives and providing strategic inputs to stay ahead in the competition.
∎ Responsible for the management of assigned products portfolio. Define marketing plan with marketing objectives, strategies and tactics for assigned portfolio.
∎ Make annual marketing plan and Budget, formulate strategies for specific brands, ensure the growth of existing brands and conduct feasibility analysis according to the need of the market and company objectives.
∎ Create promotional materials, conduct promotional events, train the sales force, analyze market and sales trends, and ensure availability of products through distribution channels.
∎ Conduct field visit to get first hand market experience and input these into marketing activities.
∎ To track & monitor competitors' promotional and marketing activity, provide feedback to reporting authority, design and implement strategic reactions.
∎ Maximizing the target customer's awareness of the brand through creative approaches.
∎ Select few potential brands and make them into 'Super' brands through brand building.
∎ Ensuring numeric distribution and availability
∎ Plan and Implement 360 marketing approach
∎ Merchandising and ensuring product presence
∎ Effective use of online or E-marketing tools use to generate sales lead.
∎ Competent vendor selection/ agreement
∎ Understanding brand guideline (both parent and local partner) to comply at every level

Additional Requirements:
∎ Age at most 28 years
∎ Both males and females are allowed to apply
∎ Ability to generate creative ideas and work under pressure.
∎ Collaborative team focus and ability to lead and inspire across departments.
∎ Excellent verbal, written and presentation skills.
∎ Excellent computer skills.
∎ In depth knowledge of event planning and operations.

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill, Provident fund, Insurance
∎ Festival Bonus: 2
∎ Earn Leave Encasement

Application Deadline: 25 Sep 2020

Company Information:
∎ 14 Sep 2020
∎ Karnaphuli Group
∎ Address : 26/1, HR Bhaban, Kakrail, Dhaka-1000
∎ Web : www.karnaphuli.com
∎ Business : Established in 1954 and named after a river on whose banks the port city of Chittagong stands, Karnaphuli has with the ebb and flow of the past 65 years evolved and grown into a business house of diversified subsidiaries and activities.
Its growth has been characterized by a single minded and dedicated pursuit of excellence and a professional urge to be the market leader in everything it is involved and engaged in.
Helping to realize the above are independently managed companies manned by a pool of enterprising and progressive managers and executives, backed by strong finances, substantial resources and all the expertise, experience and knowledge you would expect from a business house that has been in existence for the almost six decades.
Not surprisingly perhaps, Karnaphuli holds the unique distinction of being the first company in Bangladesh to achieve ISO 9002 Certification.

Category: Marketing/Sales

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