Executive-Digital Marketing

Job Description

Title: Executive-Digital Marketing

Company Name: Quazi Enterprises Limited

Vacancy: 1

Age: Na

Job Location: Dhaka (Banani)

Salary: Negotiable

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Group of Companies

• Bachelor of Business Administration (BBA) in Marketing

• 1 to 3 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG), Group of Companies

1. Digital Strategy & Innovation:

• Develop 360° digital marketing roadmaps integrating paid, owned, and earned media.

• Identify emerging digital trends & technologies to keep the brand ahead.

• Align digital initiatives with brand positioning and consumer journey mapping.

2. Campaign Management & Execution:

• Lead end-to-end campaign execution from ideation, planning, execution, and post- campaign analysis.

• Implement A/B testing and audience segmentation for performance-driven targeting.

3. Content Development & Storytelling:

• Build and manage influencer & KOL (Key Opinion Leader) partnerships to amplify brand campaigns.

• Develop localized & personalized content based on market and consumer insights.

4. Social Media & Community Building:

• Conduct social listening & sentiment analysis to address consumer feedback proactively.

• Design and run real-time engagement campaigns during festivals, trending topics, and live events.

5. Performance Marketing:

• Optimize websites, blogs, and landing pages for search visibility & lead generation.

• Manage remarketing, programmatic ads, and lookalike audience campaigns.

6. E-commerce & Digital Sales Acceleration:

• Partner with e-commerce platforms for exclusive campaigns & brand stores.

• Analyze e-commerce sales data to refine pricing, promotions, and digital shelf presence.

7. Analytics, Insights & Reporting:

• Use Google Analytics, Meta Business Suite, Data Studio to measure and optimize campaigns.

• Recommend strategies to maximize ROI and cost efficiency.

8. Cross-Functional Collaboration:

• Align with sales, trade marketing, product development, and R&D teams for integrated campaigns.

• Support CSR, employer branding, and internal communication campaigns digitally.

9. CRM & Retention Marketing:

• Manage email, SMS, WhatsApp, and push notification campaigns.

• Build customer loyalty programs leveraging digital touchpoints.

10. Trade & Retail Integration (FMCG Focus):

• Sync digital campaigns with in-store promotions and trade marketing activities.

• Design digital-to-offline (D2O) activations to influence retail sales.

• Measure impact of campaigns on GT (general trade) and MT (modern trade) sales.

11. Consumer Insights & Market Research:

• Conduct online surveys, polls, and focus groups to capture consumer feedback.

• Translate insights into actionable product positioning and messaging strategies.

12. Any other task assigned by the Management.

• T/A,Mobile bill,Medical allowance,Provident fund,Gratuity
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

Pool Car,

Earned Leave Encashment.

Other benefits as per company policy,