Executive - Brand (Tire, E-Mobility, Two/Three Wheeler)

Job Description

Title: Executive - Brand (Tire, E-Mobility, Two/Three Wheeler)

Company Name: Akij Venture Ltd.

Vacancy: 3

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-07-19

Application Deadline: 2026-07-31

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

• Develop and execute marketing strategies for E-Mobility, Tire, and Two/Three-Wheeler product portfolios.

• Plan and manage product launch campaigns for new vehicle models, tires, and mobility solutions.

• Build strong relationships with dealers, distributors, and channel partners to enhance brand visibility and sales.

• Organize roadshows, test ride events, dealer meets, exhibitions, and promotional campaigns.

• Coordinate ATL, BTL, and digital marketing activities to increase customer engagement and lead generation.

• Conduct customer, market, and competitor research to identify emerging trends and business opportunities.

• Collaborate with the sales team to develop promotional offers, seasonal campaigns, and retail activation programs.

• Monitor dealer branding, showroom visibility, POSM implementation, and merchandising standards.

• Coordinate with creative agencies and vendors for marketing collateral, advertising materials, and campaign execution.

• Analyze campaign performance, ROI, customer feedback, and sales impact; prepare regular MIS reports.

• Support pricing, product positioning, and go-to-market strategies for new and existing products.

• Manage social media campaigns and digital content to strengthen brand awareness and customer engagement.

• Assist in planning annual marketing budgets and ensure effective utilization of promotional resources.

• Track industry trends, government policies, and technological advancements related to electric vehicles and sustainable mobility.

• Ensure brand consistency across all communication channels, dealer outlets, and marketing activities.

• Work closely with Product, Sales, After-Sales, and Supply Chain teams to ensure successful campaign execution and business growth.

• Support customer engagement initiatives, loyalty programs, and after-sales promotional activities.

• Develop partnerships with corporate clients, financial institutions, and strategic stakeholders to expand market reach.

• Monitor inventory movement and coordinate promotional activities to improve product turnover.

• Ensure all marketing activities comply with company policies, brand guidelines, and regulatory requirements.