Executive - Brand Marketing

Job Description

Title: Executive - Brand Marketing

Company Name: Xpress Trip

Vacancy: 1

Age: 24 to 35 years

Job Location: Dhaka (Uttara)

Salary: Negotiable

Experience:

• 1 to 3 years

• Bachelor of Business Administration (BBA) in Marketing
• North South University,East West University,BRAC University,American International University Bangladesh students will get preference

• 1 to 3 years

• Age 24 to 35 years

• 1-3 years of experience in brand management, marketing, or a related field
• Strong understanding of consumer behavior, market trends, and competitive landscape
• Excellent communication, presentation, and interpersonal skills
• Strong understanding with digital marketing channels, including social media, SEO, and email marketing
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Creative thinking and problem-solving skills
• Ability to work in a fast-paced, collaborative environment

Preferred Skills:

• Strong project management skills, with the ability to manage multiple projects simultaneously
• Familiarity with brand management in a digital landscape (e.g., social media, influencers, and e-commerce)
• Working Conditions: Typical office setting; may involve occasional travel for market visits, trade shows, or conferences

The Brand Executive is responsible for developing and executing strategies that drive brand growth and customer loyalty. This includes managing product positioning, pricing, packaging, promotions, and ensuring brand consistency across all channels.

Key Responsibilities

• Developing and implementing brand strategies to achieve market share and brand growth
• Defining brand positioning, unique selling points, and messaging in alignment with market trends and consumer insights
• Ensuring consistent brand voice, tone, and messaging across all communication platforms
• Conducting market research to understand consumer needs, perceptions, and trends
• Monitoring competitor activities and industry trends to identify opportunities and threats
• Using insights from market research to drive brand positioning and marketing efforts
• Working with marketing and creative teams to develop and execute campaigns, including digital, social media, print, and experiential marketing
• Overseeing the production of branded assets, ensuring they adhere to brand guidelines and are effectively communicated
• Tracking and analyzing campaign performance, adjusting strategies as needed to maximize results
• Collaborating with product development teams to ensure products align with brand goals and customer expectations
• Coordinating with sales teams to determine optimal pricing, distribution, and promotional strategies
• Managing the product launch process, from development to marketing execution, to ensure a successful rollout
• Monitoring brand performance metrics, including awareness, engagement, conversion rates, and sales
• Providing regular reports to leadership on brand performance and insights
• Adjusting strategies as necessary based on performance data to achieve brand goals
• Working closely with the sales, creative, product, and customer service teams to deliver a consistent brand experience
• Managing relationships with external agencies and vendors as needed
• Act as the brand advocate within the organization, ensuring that all departments understand and support brand initiatives

• T/A,Mobile bill
• Salary Review: Yearly
• Festival Bonus: 2