Job Description
Title: Executive, Brand
Company Name: Apex Footwear Limited
Vacancy: 1
Job Location: Dhaka (Gulshan)
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing
∎ Skills Required: Attention to detail, Creative Thinking, Interpersonal Skills
Experience Requirements:
∎ 2 to 5 year(s)
Job Responsibilities:
∎ Assist in managing and developing the brand / product portfolio through brand sales analysis, Portfolio mix and growth strategies in order to ensure brand profitability.
∎ Execute strategies and manage marketing campaigns to ensure that products meet customers’ expectations and to build the credibility of brands.
∎ Manage and co-ordinate campaign activity to deliver KPI’s and ensure the expenditure within marketing budget.
∎ Collect & share market intelligence report for assigned category.
∎ Conduct market research to evaluate current customer trends and brand awareness as well as to predict future trends to maintain consistency in branding.
∎ Manage end-to-end execution of marketing campaigns and communicate with different internal and external stakeholders to ensure the success of marketing campaigns.
∎ Provide reports to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.
∎ Implements strategies and objectives for building and executing year-round brand engagement through partnerships, social media.
Additional Requirements:
∎ Age 27 to 34 years
Salary: Negotiable
Compensation & Other Benefits:
∎ Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Industry-standard compensation package
∎ Contributory Provident fund
∎ Life Insurance ( Accidental and Hospitalization)
∎ Pick & Drop Facility
∎ Discounts in hospitals & diagnostic centers
∎ Daycare service
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 5 Sep 2023
Company Information:
∎ 6 Aug 2023
∎ Apex Footwear Limited
∎ Address : House # 06, Road # 137, Block # SE(D), Gulshan 01, Dhaka 1212
∎ Web : www.apexfootwearltd.com
∎ Business : Apex Footwear Limited (AFL) is the leading manufacturer, exporter and retailer of leather footwear in Bangladesh. The company’s export unit is the leader in leather footwear export with 15+ destinations across Europe, North America & Asia. The company’s local unit comprising both Retail and Wholesale channels has a strong footprint with 250+ own retail outlets, 270+ authorized franchisee and 150+ listed distributors across the country. Being a renowned public limited company, AFL has employed more than 13,000 people and is fully compliant with the Corporate Governance Compliance Report. The company generated revenues of USD 175 million up to June 2017.
Category: Marketing/Sales
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