Executive, Brand

Job Description

Title: Executive, Brand

Company Name: Apex Footwear Limited

Vacancy: 1

Job Location: Dhaka (Gulshan)

Employment Status: Full-time

Educational Requirements:
∎ Bachelor of Business Administration (BBA) in Marketing

Experience Requirements:
∎ At least 2 year(s)

Job Responsibilities:
∎ Manage and develop the brand / product portfolio through brand sales analysis and growth strategies in order to ensure brand profitability.
∎ Develop strategies and manage marketing campaigns to ensure that products meet customers' expectations and to build the credibility of brands
∎ Manage and co-ordinate campaign activity and also ensure the expenditure is under approved marketing budget.
∎ Collect competition information & share market intelligence report for assigned category.
∎ Conduct market research in order to evaluate current customer trends, brand awareness as well as to predict future trends to maintain consistency in branding.
∎ Manage end-to-end execution of marketing campaigns and communicate with different internal and external stakeholders to ensure the success of marketing campaigns.
∎ Provide reports to allow proper measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs.
∎ Implements strategies and objectives for building and executing year-round brand engagement through partnerships, social media.

Additional Requirements:
∎ Age 26 to 30 years
∎ Strong communication and presentation skills.
∎ Knowledge on local and global fashion market would be an added advantage
∎ Good command in Microsoft Office applications

Salary: Negotiable

Compensation & Other Benefits:
∎ Mobile bill, Provident fund, Gratuity
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ Industry-standard compensation package
∎ Contributory Provident fund
∎ Life Insurance ( Accidental and Hospitalization)
∎ Pick & Drop Facility
∎ Discount in hospitals & diagnostic centers

Job Source: Bdjobs.com Online Job Posting.

Application Deadline: 27 Aug 2022

Company Information:
∎ 28 Jul 2022
∎ Apex Footwear Limited
∎ Address : House # 06, Road # 137, Block # SE(D), Gulshan 01, Dhaka 1212
∎ Web : www.apexfootwearltd.com
∎ Business : Apex Footwear Limited (AFL) is the leading manufacturer, exporter and retailer of leather footwear in Bangladesh. The company’s export unit is the leader in leather footwear export with 15+ destinations across Europe, North America & Asia. The company’s local unit comprising both Retail and Wholesale channels has a strong footprint with 250+ own retail outlets, 270+ authorized franchisee and 150+ listed distributors across the country. Being a renowned public limited company, AFL has employed more than 13,000 people and is fully compliant with the Corporate Governance Compliance Report. The company generated revenues of USD 175 million up to June 2017.

Category: Marketing/Sales

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