Digital Sales & Marketing Manager

Job Description

Title: Digital Sales & Marketing Manager

Company Name: Doodle Inc.

Vacancy: 1

Job Location: Dhaka (Mirpur)

Employment Status: Full-time

Educational Requirements:
∎ Bachelor degree in any discipline
∎ Skills Required: Brand Planning, Digital Content Development, Digital Marketing, Digital Sales and Marketing, IT & Software Marketing, Sales & Marketing, Strategic Planning

Experience Requirements:
∎ At least 3 year(s)
∎ The applicants should have experience in the following area(s): Digital Content Development, Digital Marketing, Digital Sales and Marketing
∎ The applicants should have experience in the following business area(s): Advertising Ageny, Direct Selling/Marketing Service Company, E-commerce, Software Company

Job Responsibilities:
∎ Develops digital marketing strategy by studying economic indicators, tracking changes in demand, identifying customers and their current and future needs, and monitoring the competition.
∎ Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
∎ Designs, builds, and maintains our social media presence.
∎ Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
∎ Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
∎ Identifies trends and insights, and optimizes spend and performance based on the insights.
∎ Brainstorms new and creative growth strategies through digital marketing.
∎ Plans, executes, and measures experiments and conversion tests.
∎ Collaborates with internal teams to create landing pages and optimize user experience.
∎ Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
∎ Identifies critical conversion points and drop off points and optimizes user funnels.
∎ Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
∎ Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.
∎ Maintains digital marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
∎ Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Additional Requirements:
∎ Age at least 25 years
∎ Both males and females are allowed to apply
∎ Proven working experience in digital marketing
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
∎ Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
∎ Experience in optimizing landing pages and user funnels
∎ Experience with A/B and multivariate experiments
∎ Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
∎ Working knowledge of ad serving tools (e.g., DART, Atlas)
∎ Experience in setting up and optimizing Google Adwords campaigns
∎ Strong analytical skills and data-driven thinking
∎ Up-to-date with the latest trends and best practices in online marketing and measurement

Salary: Negotiable

Compensation & Other Benefits:
∎ T/A, Mobile bill, Tour allowance, Credit card, Medical allowance, Performance bonus, Weekly 2 holidays, Insurance
∎ Lunch Facilities: Partially Subsidize
∎ Salary Review: Yearly
∎ Festival Bonus: 2
∎ As per policy.

Application Deadline: 30 Nov 2020

Company Information:
∎ 11 Nov 2020
∎ Doodle Inc.
∎ Address : House: 1047 (2nd Floor), Road: 09, Avenue: 09, DOHS, Mirpur-12, Dhaka-1216
∎ Web : www.doodlei.net
∎ Business : We are a global IT company providing strategic IT business solutions and services for complex business problems.

Category: Marketing/Sales