Digital Media Planner & Content Moderator
Job Description
Title: Digital Media Planner & Content Moderator
Company Name: Business Analytica
Vacancy: 02
Job Location: Dhaka (Mirpur)
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Science (BSc), Bachelor of Business Administration (BBA), Master of Science (MSc), Master of Business Administration (MBA)
Experience Requirements:
∎ 3 to 5 year(s)
Job Responsibilities:
∎ Develop relevant content topics to reach the company's target customers.
∎ Create, curate, and manage all published content (images, video, written and audio/podcast).
∎ Monitor, listen and respond to users in a "Social" way while cultivating leads and sales.
∎ Conduct online advocacy and open a stream for cross-promotions.
∎ Develop and expand community and/or influencer outreach efforts.
∎ Oversee design (ie: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
∎ Design, create and manage promotions and social ad campaigns, being sure to integrate with company's overall marketing campaign plan and channels.
∎ Create and manage an online review funnel for building online reviews and reputation. Monitor online reviews and respond to each review timely and with care.
∎ Analyze key metrics and tweak strategy as needed.
∎ Compile reports for management showing results (ROI).
∎ Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
∎ Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
∎ Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
∎ Monitor trends in social media tools, applications, channels, design and strategy.
∎ Implement ongoing education to remain highly effective.
∎ Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
∎ Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
∎ Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Additional Requirements:
∎ Age 25 to 35 years
∎ BA in Marketing, Business Administration or similar field.
∎ Possess previous experience with a proven track record in a similar role.
∎ Excellent written and verbal communication skills.
∎ Firm grasp of emerging digital tools.
∎ Familiarity with campaign evaluation metrics and media buying.
∎ Working knowledge of analytics tools (e.g. Buffer, GfK MRI, MOAT, Nielsen IMS).
∎ Thorough understanding of digital touch points.
∎ Excellent interpersonal skills.
∎ Insightful and perceptive.
∎ Business knowledge.
∎ Deadline driven.
∎ Understanding of web analytics.
∎ Possess broad knowledge of best digital practices.
Salary: Negotiable
Compensation & Other Benefits:
∎ T/A, Mobile bill, Medical allowance
∎ Salary Review: Yearly
∎ Festival Bonus: 2
Application Deadline: 18 Feb 2021
Company Information:
∎ 1 Feb 2021
∎ Business Analytica
∎ Address : Mirpur DOHS, Dhaka 1216
Category: Marketing/Sales
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