Digital Marketing Strategist

Job Description

Title: Digital Marketing Strategist

Company Name: ImpleVista

Vacancy: 1

Age: Na

Job Location: Dhaka (Mohammadpur)

Salary: Tk. 50000 - 60000 (Monthly)

Experience:

Published: 2026-03-16

Application Deadline: 2026-04-10

Education:

• Bachelor of Science (BSc) in Computer Science & Engineering
• Bachelor/Honors

• Only Female

Digital Marketing Strategy

• Plan and implement digital marketing campaigns across Google, Meta, LinkedIn, and other relevant platforms

• Oversee SEO, SEM, social media, email marketing, and content initiatives

• Manage performance marketing budgets and optimize ROI

• Develop and implement lead generation and customer acquisition strategies for overseas clients.

• Onboarding overseas B2B clients using LinkedIn or other methods.

Campaign Planning & Execution

• Design integrated marketing campaigns combining online and offline channels

• Coordinate with creative, content, and development teams for campaign alignment

• Analyze campaign performance and implement improvements

Analytics & Reporting

• Track KPIs including traffic, conversions, engagement, CAC, and ROI

• Use analytics tools to generate insights and performance reports

• Present marketing performance reports to senior management

Team Leadership & Collaboration

• Lead and mentor digital marketing and brand team members

• Collaborate with product, sales, and operations teams to align marketing efforts

• Manage overseas vendors when required.

Meta Ads Mastery (Facebook, Instagram, WhatsApp)

• End-to-End Management: Plan, launch, and optimize high-converting Meta campaigns focused on Lead Gen and Sales.

• Full-Funnel Strategy: Implement advanced retargeting, lookalike audiences, and CAPI/Pixel integration to minimize data loss.

Google Ads Excellence (Search, Display, YouTube)

• Search & Intent: Build and manage high-intent Search campaigns, including deep keyword research and negative keyword management.

• Performance Max & Display: Scale reach through PMax, Display, and Video (YouTube) ads to ensure brand dominance.

• Bidding & Budgeting: Expertly manage Smart Bidding, Manual CPC, and budget allocation to maximize conversion value.

Data, Tracking & Optimization

• A/B Testing: Constant testing of creatives, landing pages, headlines, and audience segments.

• Analytics: Monitor daily KPIs using GA4, GSC, and internal dashboards.

• Technical Setup: Ensure flawless tracking via GTM (Google Tag Manager), Conversion API, and Event tracking.

Team Leadership

• Supervise Digital Marketing Executives, Designers, and Content Creators.

• Conduct regular performance evaluations of the digital team.

• Weekly 2 holidays
• Lunch Facilities: Full Subsidize
• Salary Review: Yearly
• Festival Bonus: 2

For Full time Position salary range is 50,000.00 to 60,000.00 taka; Work with international clients.