Title: Digital Marketing Specialist
Company Name: Xerone IT
Vacancy: 6
Age: 18 to 30 years
Job Location: Rajshahi (Rajshahi Sadar)
Salary: Tk. 12000 - 24000 (Monthly)
Experience:
Newcomers: Highly-skilled newcomers with an exceptional portfolio and deep field knowledge will be considered.
Education: A Bachelor's or Master's degree in Marketing, Communications, English, CSE, IT, or BBA/MBA is a strong advantage.
Note: This is a full-time position; recent graduates with a passion for tech are encouraged to apply.
Paid Media Creative Strategy (Ads): You must possess a sophisticated understanding of the mechanics and conversion drivers behind Meta, Google, YouTube & different social media advertising. You will serve as the creative strategist, determining which visual assets and messaging structures will perform most effectively on specific social channels. Your responsibility is to conceptualize, produce, and handover comprehensive ad content packages to the execution team for final deployment.
Content Strategy & Visual Planning: Conceptualize and plan the presentation of all content. You will decide if a topic is best served as a short video, a tutorial, or a deep-dive article.
High-Impact Copywriting: Write original, high-quality copy for blog posts, social media updates, website landing pages, and email newsletters.
SEO & AEO Strategy: Implement best practices for Search Engine Optimization (SEO) and Answer Engine Optimization (AEO) to ensure our products rank at the top of search and AI-driven results.
Social Media & Community Management: Manage our social presence, build engaging content calendars.
Product Expertise: Rapidly learn and maintain a deep understanding of our software’s features, capabilities, and use cases to communicate value effectively.
Market Research & Trends: Stay ahead of industry shifts, competitor moves, and emerging technologies like AI-powered marketing tools.
Analytics & Optimization: Use data to monitor campaign performance and provide actionable recommendations for future growth.