Digital Marketing Officer

Job Description

Title: Digital Marketing Officer

Company Name: GVN Consortium

Vacancy: --

Age: At least 22 years

Job Location: Dhaka (Badda)

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Travel Agent, Immigration/Visa Processing

• Bachelor of Business Administration (BBA)

• At least 2 years
• The applicants should have experience in the following business area(s): Travel Agent, Immigration/Visa Processing

• Age At least 22 years

1. Develop and Execute Digital Marketing Strategies

• Plan and implement digital marketing campaigns across various channels (SEO, SEM, email, social media, display ads, etc.).

• Align digital strategies with overall business goals.

2. Manage Online Presence

• Oversee the company’s website and ensure it is optimized for SEO and user experience.

• Manage content updates and landing page creation.

3. Social Media Management

• Plan, create, schedule, and publish content across platforms like Facebook, Instagram, LinkedIn, X (Twitter), and YouTube.

• Engage with followers and respond to queries/comments in a timely manner.

4. SEO and SEM Optimization

• Conduct keyword research and implement best SEO practices.

• Manage Google Ads and other PPC campaigns to drive targeted traffic and conversions.

5. Content Creation & Coordination

• Create or coordinate the creation of blogs, videos, infographics, and other digital content.

• Ensure content is brand-aligned and optimized for digital platforms.

6. Analytics and Reporting

• Track, analyze, and report on performance metrics (traffic, leads, ROI, engagement, etc.) using tools like Google Analytics, Google Ads, and social insights.

• Use data to improve and refine strategies.

7. Email Marketing

• Design and send email newsletters and promotional campaigns.

• Segment email lists and monitor performance metrics like open and click-through rates.

8. Lead Generation & Conversion

• Use digital tools to generate leads and nurture them through the sales funnel.

• Collaborate with the sales team to align marketing efforts.

9. Budget Management

• Allocate and manage the digital marketing budget efficiently.

• Monitor ad spend and ensure campaigns stay within budget.

10. Stay Updated with Trends

• Keep up with the latest digital marketing trends, tools, and technologies.

• Recommend new strategies or platforms to improve marketing efforts.

• Salary Review: Yearly
• Festival Bonus: 2

• As per company policy