Digital Marketing Manager
Job Description
Title: Digital Marketing Manager
Company Name: Technosoft
Vacancy: Not specific
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ MBA/Bachelor's degree preferably in Marketing,
∎ Certified Digital Marketer is preferred
∎ Educational qualifications will be considered for relevant experience applicants.
Experience Requirements:
∎ 7 to 10 year(s)
Job Responsibilities:
∎ Create a digital marketing strategy and implementation plan
∎ Hire and manage agencies or freelancers for the digital marketing needs
∎ Review and analyze performance reports of all digital marketing efforts on a weekly, bi-weekly, and monthly basis and create the following action plans
∎ Identifying and implementing necessary marketing tools and resources
∎ Plan, develop and execute country-wide digital programs and campaigns, including online advertising, website strategy, and design, social media, mobile, and deliverables. Interfacing with marketing communications functions, as well as PR, and events.
∎ SEO, Email, and Brand Marketing:
∎ Implement and improve organic SEO, Google PPC campaign
∎ Design, build and implement modern Email, and SMS campaigns using content marketing funnels.
∎ Design and Implement event planning, and event organizing for branding
∎ Content Marketing:
∎ Design content marketing strategies and set short-term goals.
∎ Undertake content marketing initiatives to achieve business targets.
∎ Produce high-quality content by collaborating with designers, developers, and writers.
∎ Create an editorial calendar, delegate tasks, and ensure that deadlines are met.
∎ Regularly deliver engaging content.
∎ Edit, proofread, and improve the content.
∎ Generate ideas to increase customer engagement
∎ Managing a content marketing budget.
∎ Measuring the results of marketing activity to inform future marketing campaigns.
∎ Optimize content considering SEO and Google Analytics.
∎ Driving traffic and engagement that translates to sales and brand promotion
∎ Analyzing web traffic metrics.
∎ Ensure a strong web presence on various channels.
∎ Social Media Marketing:
∎ Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
∎ Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Facebook, Instagram, YouTube, and LinkedIn
∎ Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
∎ Set up and optimize company pages within each platform to increase the visibility of the company’s social content
∎ Moderate all user-generated content in line with the moderation policy for each community
∎ Create editorial calendars and syndication schedules
∎ Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information
∎ Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions
∎ Ensure brand consistency in copy through tone, voice, and terminology
∎ Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
∎ Core Competency Requirements:
Additional Requirements:
∎ Minimum 7 to 10 years of experience in the marketing domain, preferably in advertising or digital marketing agencies,
∎ Minimum 4 to 5 years of experience to run digital marketing campaigns
∎ Managerial experience in leading sales and/or marketing teams.
∎ Ability to work remotely (or offshore) with minimum supervision
∎ Keen to learn new technologies, tools, and resources.
∎ Candidates must be creative and have innovative ideas.
∎ Ability to work in a cross-cultural environment, preferably with western cultures
∎ Deep understanding of digital marketing and digital production.
∎ Proven experience delivering effective and innovative digital campaigns.
∎ Proven experience delivering a variety of digital assets, including rich media online ads, microsites, and social media applications.
∎ Proven experience in B2C/B2B lead generation, lead nurturing, and customer journey mapping.
∎ Experience in collaborating with marketing team members to identify opportunities to increase lead performance and database performance.
∎ Have practical experience in driving end-to-end direct marketing execution and results in analysis.
∎ Well-organized and efficient team management skills require delegating clear job direction, providing effective task workflow, building reporting process, implementing a timely feedback process, and ensuring overall accountability to meet targets.
∎ Must be target-driven to meet the company’s goals.
∎ Strong communication skills to facilitate marketing automation tactics/strategies and work with cross-functional teams to ensure implementation.
∎ Ability to use Office applications (Word Excel, PowerPoint, Visio, etc.)
∎ Should have hands-on experience on the following or similar tools:
∎ Infusionsoft, Get Response (For Email Autoresponder/email campaign and sales funnel),
∎ Vcita, Calendy (For Call scheduling),
∎ Instapage (For landing page and sales page build-up),
∎ Twillo, SimpleText (For SMS campaign and marketing),
∎ Google Ads, Google Analytics, semrush, webmaster (For SEO and Data Analytics),
∎ Slack, Zoom, Webinar (For virtual and remote workspace)
Salary: Negotiable
Compensation & Other Benefits:
∎ Weekly 2 holidays
∎ Paid Holidays
∎ Major National Holidays (Few of them)
∎ Salary Review: Yearly
∎ 2 Festival Bonus
∎ Gym Membership
∎ Excellent working environment
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 9 Nov 2022
Company Information:
∎ 10 Oct 2022
∎ Technosoft
Category: Marketing/Sales
: Candidates must have hands-on Digital Marketing experience. Candidates with FMCG, telecom or multi-national experience will be preferred. Candidates with less than 5 years of experience need not to apply. Also, it’s mandatory that he/she will be able to work full-time from evening to midnight in Bangladesh time.
Source: bdjobs.com
Deadline Expired on 9th Nov 2022
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