Digital Marketing Manager

Job Description

Title: Digital Marketing Manager

Company Name: International Medical College

Vacancy: 1

Age: Na

Job Location: Dhaka

Salary: Negotiable

Experience: --

Published: 2026-03-01

Application Deadline: 2026-03-10

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

Job Context:

International Medical College Hospital (IMCH) is a leading healthcare and medical education institution in Bangladesh, committed to excellence in patient care and academic advancement. We are looking for a dynamic, strategic, and performance-driven Digital Marketing Manager to lead our digital marketing initiatives, strengthen brand positioning, and drive patient engagement and service growth through innovative online campaigns.

Job Responsibilities:

• Develop and implement comprehensive digital marketing strategies aligned with hospital branding and growth objectives.

• Plan and manage SEO, SEM, and paid advertising campaigns (Google Ads, Meta Ads, YouTube Ads).

• Oversee social media marketing across relevant platforms.

• Manage website content, landing pages, and conversion optimization strategies.

• Monitor and manage online reputation and patient feedback channels.

• Develop healthcare-focused content, including blogs, articles, videos, and promotional campaigns.

• Analyze digital marketing performance and prepare monthly reports.

• Plan and execute email marketing and SMS marketing campaigns.

• Coordinate with medical departments and management for campaign execution.

• Ensure compliance with healthcare marketing regulations and ethical standards.

• Lead and supervise the digital marketing team and external agencies.

• Any other task assigned by Management.