Digital Marketing Manager
Job Description
Title: Digital Marketing Manager
Company Name: Orange Business Development Ltd. (Orangebd)
Vacancy: 1
Job Location: Dhaka
Employment Status: Full-time
Educational Requirements:
∎ Bachelor of Science (BSc), Bachelor of Business Administration (BBA) in MIS
Experience Requirements:
∎ At least 2 year(s)
Job Responsibilities:
∎ Plan, coordinate, and supervise the execution of internal and client-based marketing projects
∎ Execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
∎ Design, build and maintain internal and client-based social media presence•
∎ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
∎ Identify trends and insights, and optimize spend and performance based on the insights
∎ Brainstorm new and creative growth strategies
∎ Plan, execute, and measure experiments and conversion tests
∎ Collaborate with internal teams to create landing pages and optimize the user experience
∎ Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
∎ Instrument conversion points and optimize user funnels
∎ Collaborate with agencies and other vendor partners
∎ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
∎ Communicate and work across departments to create a product delivery roadmap and ensure branding consistency
∎ Create messaging for marketing collateral that aligns with, supports, and promotes corporate activities (such as PR, recruitment, and lead generation)
∎ Interact with prospective clients
∎ Develop project timelines
∎ Manage departmental resources according to project needs
∎ Forward internal marketing collateral to Corporate Marketing and PR for further use
∎ Designate tasks and establish project deadlines for all team members
∎ Quality-check deliverables
∎ Organize project files
∎ Coach and mentor new team members
Additional Requirements:
∎ Age 23 to 45 years
∎ Proven working experience in digital marketing, particularly within the industry
∎ Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
∎ Experience in optimizing landing pages and user funnels
∎ Experience with A/B and multivariate experiments
∎ Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
∎ Working knowledge of ad-serving tools
∎ Experience in setting up and optimizing PPC campaigns on all major search engines
∎ Working knowledge of HTML, CSS, and JavaScript development and constraints
Salary: Negotiable
Compensation & Other Benefits:
∎ Weekly 2 holidays
∎ Lunch Facilities: Partially Subsidize
Job Source: Bdjobs.com Online Job Posting.
Application Deadline: 15 Mar 2023
Company Information:
∎ 22 Feb 2023
∎ Orange Business Development Ltd. (Orangebd)
∎ Address : House 171 (3rd Floor), Lane 01, Baridhara DOHS
∎ Web : www.orangebd.com
∎ Business : Orangebd is an established IT company delivering web services of any complexity to clients worldwide. We provide a range of website design and development services for business needs from a simple one page web presence to full brochure websites. We also offer tailor made solutions for e-commerce, product databases, online booking systems, content management facilities and much more...
Category: IT/Telecommunication
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