Digital Marketing & Lead Generation Specialist

Job Description

Title: Digital Marketing & Lead Generation Specialist

Company Name: Cognova IT

Vacancy: 1

Age: At least 23 years

Job Location: Dhaka

Salary: Tk. 25000 - 30000 (Monthly)

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup

• Bachelor/Honors

• At least 2 years
• The applicants should have experience in the following business area(s): Software Company, IT Enabled Service, Business-to-Business (B2B) Software and Services Startup

• Age At least 23 years
• Only Male

Cognova IT is looking for a result-oriented Digital Marketing & Lead Generation Specialist who will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns to generate qualified leads and support business growth.

The ideal candidate should have practical experience in Meta/Facebook & Instagram Ads, Google Ads, LinkedIn marketing, social media management, lead generation, campaign analytics, audience targeting, remarketing, and sales funnel optimization.

The person will work closely with the Sales and Management teams to promote Cognova IT’s software products and IT services, generate potential B2B customers, improve online visibility, and convert digital traffic into meaningful business opportunities.

The role is particularly focused on promoting products and services such as School & College ERP, Business ERP, POS Software, Custom Software Development, Mobile Applications, Website Development, Business Automation, Digital Marketing Services, and other IT solutions.

Job Responsibilities

• Plan and execute digital marketing strategies aligned with the company’s sales and business development goals.

• Create, manage, monitor, and optimize Facebook, Instagram and Meta advertising campaigns.

• Plan and manage Google Ads, including Search, Display, and remarketing campaigns where applicable.

• Generate qualified B2B leads for the company’s software products and IT services.

• Conduct target audience research based on industry, business category, location, company size, job title, interests, and customer behavior.

• Develop targeted campaigns for schools, colleges, diagnostic centers, hospitals, real estate companies, construction companies, retail businesses, corporate organizations, and other potential customers.

• Manage and grow the company’s presence on Facebook, LinkedIn, Instagram, YouTube, and other relevant digital platforms.

• Create campaign plans, promotional concepts, post ideas, ad copies, headlines, calls-to-action, and lead-generation content.

• Coordinate with graphic designers, video editors, developers, and content creators for marketing materials.

• Develop and optimize lead generation campaigns, landing pages, enquiry forms, and conversion funnels.

• Monitor leads generated from Facebook, Google, LinkedIn, website forms, WhatsApp, Messenger, phone calls, and other digital sources.

• Maintain proper lead data and coordinate with the Sales team for timely follow-up.

• Track the complete lead journey from campaign source to enquiry, meeting, demo, proposal, and conversion.

• Develop sales funnels for different products and target customer segments.

• Set up and optimize remarketing/retargeting campaigns for website visitors and previous prospects.

• Improve campaign performance through continuous testing of audience, creative, copy, placement, bidding strategy, and landing pages.

• Perform A/B testing on advertisements, creatives, headlines, offers, and landing pages.

• Monitor important performance metrics such as CPL, CPC, CTR, CPM, conversion rate, ROAS, lead quality, and customer acquisition cost.

• Prepare weekly and monthly digital marketing and lead-generation performance reports.

• Analyze campaign data and recommend actions to improve lead quality and reduce acquisition costs.

• Conduct competitor analysis and identify new digital marketing opportunities.

• Research market trends, customer behavior, competitor campaigns, and emerging digital channels.

• Support SEO and website traffic growth initiatives in coordination with the website/content team.

• Assist in developing marketing content including social media posts, promotional campaigns, product presentations, case studies, client success stories, and marketing materials.

• Promote customer testimonials, completed projects, product demonstrations, and company achievements through digital channels.

• Develop campaigns for product launches, promotional offers, events, seminars, demonstrations, and business meetings.

• Use LinkedIn to identify relevant companies, decision-makers, business owners, IT managers, school administrators, and other prospective clients.

• Support email, WhatsApp, Messenger, and other digital communication campaigns for lead nurturing.

• Maintain databases of potential customers generated through online campaigns and research.

• Work closely with the Sales team to understand lead quality and continuously improve targeting strategies.

• Help management determine the most effective marketing channels and advertising budgets based on measurable results.

• Ensure proper use of Meta Pixel, Google Analytics, Google Tag Manager, conversion tracking, UTM parameters, and other analytics tools where required.

• Monitor the company website and digital channels to identify opportunities for improving conversion rates.

• Maintain consistency of Cognova IT’s brand identity and communication across digital platforms.

• Stay updated with changes in Meta Ads, Google Ads, LinkedIn, SEO, AI-based marketing tools, and digital marketing trends.

• Use relevant AI tools for content ideation, campaign research, marketing automation, analysis, and productivity.

• Perform any other digital marketing, lead-generation, or business-growth activities assigned by management.