National Sales Manager- Food & FMCG

Job Description

Title: National Sales Manager- Food & FMCG

Company Name: SB Group of Industries’

Vacancy: --

Age: At least 26 years

Job Location: Anywhere in Bangladesh

Salary: --

Experience:

• 10 to 12 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Poultry, Fisheries, Food (Packaged), Hatchery

• Bachelor’s/Master’s degree in Business Administration, Marketing, Management or a relevant discipline.

• MBA in Marketing/Management will be an advantage.

• 10 to 12 years
• The applicants should have experience in the following business area(s): Agro based firms (incl. Agro Processing/Seed/GM), Poultry, Fisheries, Food (Packaged), Hatchery

• Age At least 26 years

• 10–12 years of relevant experience in Food/FMCG Sales & Distribution.

• Strong experience in Packaged Food, Snacks, Confectionery, Noodles, Chanachur, Semai or similar consumer food products will be highly preferred.

• Proven experience in managing national/regional sales operations and distributor networks.

• Strong track record of achieving sales targets, expanding market coverage and developing distribution channels.

• Experience in new product launch and market expansion will be highly preferred.

• Candidates currently working or having previous experience with established Food/FMCG companies will be given preference.

• Required Skills & Competencies

• Strong leadership and team management skills.

• Excellent knowledge of FMCG sales and distribution.

• Strong understanding of the Bangladesh food market.

• Excellent negotiation, communication and relationship-building skills.

• Strong analytical and strategic planning ability.

• Result-oriented mindset with strong commercial awareness.

• Ability to manage a large sales team and nationwide distribution network.

• Willingness to travel extensively across Bangladesh.

SB Group of Industries is a diversified business group operating through multiple business concerns in Bangladesh. The Group is engaged in Poultry & Fish Feed, Agro Food, Hatchery, Fisheries, Eggs & Chicks, Trading and other related business sectors.

The Group operates through its various concerns including SB Poultry & Fish Feed Mills, SB Agro Food Industries, BB Hatchery, SB Eggs & Chicks, SB Traders and Sagar Fisheries.

SB Group of Industries is committed to building sustainable businesses through quality products, responsible business practices and continuous development of its people and operations.

Job Summary: SB Group of Industries is seeking a qualified and experienced professional for the position of National Sales Manager- Food & FMCG under SB Agro Food Industries.

Job Responsibilities:

• Develop and execute national sales strategies and business plans to achieve revenue, volume and market-share objectives.

• Lead and manage the company's Sales & Distribution operations across Bangladesh.

• Develop, expand and manage dealer, distributor, and wholesale, retail and modern trade networks.

• Identify new markets, territories and sales channels to expand product distribution and market coverage.

• Drive sales and market development for packaged food, snacks, confectionery, noodles, chanachur, semai and other consumer food products.

• Set monthly, quarterly and annual sales targets for regions, territories, distributors and sales teams.

• Monitor sales achievement, collection, distribution coverage, outlet development and market performance.

• Develop strategies for new product launches, market penetration and product expansion.

• Analyze market trends, competitor activities, pricing, product positioning and consumer demand.

• Develop and maintain strong relationships with key distributors, dealers, wholesalers, modern trade outlets and major customers.

• Ensure effective route-to-market, product availability and market visibility.

• Lead, motivate and develop the national sales team, including Regional/Zonal/Area-level sales personnel.

• Establish an effective sales monitoring and reporting system and provide regular reports to Top Management.

• Coordinate with Production, Marketing, Supply Chain, Finance and other departments to ensure smooth product supply and sales operations.

• Monitor distributor performance, credit exposure, collection and commercial discipline.

• Take necessary initiatives to improve sales volume, distribution efficiency, profitability and overall market presence.

• Conduct regular market visits and provide strategic recommendations based on field-level market information.

• Take overall responsibility for achieving the company's national sales and distribution objectives.