Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Terraprime Hotels and Resorts Ltd.

Vacancy: --

Location: Dhaka (DOHS Mirpur)

Experience:
∎ 1 to 2 years
∎ The applicants should have experience in the following business area(s):Hotel, Real Estate, Resort, Motel
∎ Freshers are also encouraged to apply.

Published: 15 May 2025

Education:
∎ Bachelor/Honors
∎ Bachelor/Honors (Bachelor/Master of Business Administration (MBA) in Marketing or Computer Science is preferred)
∎ Bachelor/Honors (Bachelor/Master of Business Administration (MBA) in Marketing or Computer Science is preferred)

Requirements:

Additional Requirements:
∎ Proficiency in using marketing tools such as Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), email marketing software (e.g., Mailchimp), and social media management tools (e.g., Hootsuite, Buffer).
∎ Deep understanding of SEO/SEM strategies and best practices.
∎ Knowledge of on-page and off-page SEO techniques.
∎ Strong analytical skills to interpret data and draw actionable insights.
∎ Proficiency in data analysis tools and techniques.
∎ Ability to create compelling and engaging content.
∎ Understanding of graphic design principles (knowledge of tools like Adobe Creative Suite is a plus).
∎ Canva design, Photoshop, Illustrator
∎ Video editing
∎ Content writing
∎ Report writing
∎ Communication Skill
∎ Digital Marketing Tools and Platforms:
∎ Proficiency in using marketing tools such as Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), email marketing software (e.g., Mailchimp), and social media management tools (e.g., Hootsuite, Buffer).
∎ SEO and SEM:
∎ Deep understanding of SEO/SEM strategies and best practices.
∎ Knowledge of on-page and off-page SEO techniques.
∎ Data Analysis and Reporting:
∎ Strong analytical skills to interpret data and draw actionable insights.
∎ Proficiency in data analysis tools and techniques.
∎ Creative Skills:
∎ Ability to create compelling and engaging content.
∎ Understanding of graphic design principles (knowledge of tools like Adobe Creative Suite is a plus).
∎ Excellent skills in the following areas:
∎ Canva design, Photoshop, Illustrator
∎ Video editing
∎ Content writing
∎ Report writing
∎ Communication Skill

Responsibilities & Context:
∎ Develop, implement, and manage marketing campaigns that promote the company and its products or services.
∎ Enhance brand awareness in the digital space.
∎ Drive website traffic and acquire leads/customers.
∎ Develop and manage digital marketing strategies, including SEO/SEM, email marketing, social media marketing, content marketing, and PPC campaigns.
∎ Create engaging and relevant content for various digital platforms, including blogs, social media, emails, and the company website.
∎ Oversee the creation and maintenance of social media content calendars.
∎ Optimize website and content for search engines to improve organic search rankings.
∎ Manage and improve online content, considering SEO and Google Analytics.
∎ Analyze digital marketing campaigns to identify strengths and weaknesses.
∎ Provide reports on web traffic, leads, sales, and other key performance indicators (KPIs).
∎ Use data to refine and optimize campaigns for better performance.
∎ Manage and grow social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
∎ Engage with followers, respond to inquiries, and foster community engagement.
∎ Develop and execute email marketing campaigns.
∎ Manage email databases and create newsletters to inform customers of new products or promotions.
∎ Plan and execute online advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
∎ Monitor and optimize ad spend to maximize ROI.
∎ Terraprime Hotels & Resorts Ltd is a private limited company based in Bangladesh, operating within the real estate and hospitality sectors. The company is currently developing a notable project named Tower Al Safa, located in the coastal town of Kuakata. This initiative aims to enhance the region's appeal as a premier tourist destination by offering luxury accommodations and amenities. Through its developments, the company seeks to contribute to the growth of Bangladesh's tourism industry by providing luxurious and secure investment opportunities in the hospitality sector.
∎ Your core responsibilities will include, but not be limited to:
∎ Strategy Development:
∎ Develop, implement, and manage marketing campaigns that promote the company and its products or services.
∎ Enhance brand awareness in the digital space.
∎ Drive website traffic and acquire leads/customers.
∎ Develop and manage digital marketing strategies, including SEO/SEM, email marketing, social media marketing, content marketing, and PPC campaigns.
∎ Content Creation and Management, SEO and SEM:
∎ Create engaging and relevant content for various digital platforms, including blogs, social media, emails, and the company website.
∎ Oversee the creation and maintenance of social media content calendars.
∎ Optimize website and content for search engines to improve organic search rankings.
∎ Manage and improve online content, considering SEO and Google Analytics.
∎ Data Analysis and Reporting:
∎ Analyze digital marketing campaigns to identify strengths and weaknesses.
∎ Provide reports on web traffic, leads, sales, and other key performance indicators (KPIs).
∎ Use data to refine and optimize campaigns for better performance.
∎ Social Media Management, Email Marketing & Paid Advertising:
∎ Manage and grow social media presence across platforms such as Facebook, Twitter, LinkedIn, Instagram, and others.
∎ Engage with followers, respond to inquiries, and foster community engagement.
∎ Develop and execute email marketing campaigns.
∎ Manage email databases and create newsletters to inform customers of new products or promotions.
∎ Plan and execute online advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
∎ Monitor and optimize ad spend to maximize ROI.

Skills & Expertise:

Compensation & Other Benefits:
∎ Attractive Salary based on experience.
∎ T/A, Mobile bill, Performance bonus, Provident fund, Tour allowance
∎ 6 months' salary review. Opportunities for professional growth and career advancement and performance-based bonus and promotions.
∎ Rigorous training and exposure in team management, leadership, business analytics and operations.
∎ An opportunity to train the next generation of business leaders in the 'Hotel and Resort' industry.
∎ Excellent and friendly working environment.
∎ Weekly one holiday.
∎ Attractive Salary based on experience.
∎ T/A, Mobile bill, Performance bonus, Provident fund, Tour allowance
∎ 6 months' salary review. Opportunities for professional growth and career advancement and performance-based bonus and promotions.
∎ Rigorous training and exposure in team management, leadership, business analytics and operations.
∎ An opportunity to train the next generation of business leaders in the 'Hotel and Resort' industry.
∎ Excellent and friendly working environment.
∎ Weekly one holiday.

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (DOHS Mirpur)

Company Information:
∎ Terraprime Hotels and Resorts Ltd.
∎ House 684, Avenue 6, Mipur DOHS, Mirpur 12, Dhaka.

Address::
∎ House 684, Avenue 6, Mipur DOHS, Mirpur 12, Dhaka.

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 14 Jun 2025

Category: Marketing/Sales

Interested By University

University Percentage (%)
National University 9.54%
North South University 2.90%
Daffodil International University (DIU) 2.04%
University of Dhaka 1.53%
Govt. Titumir College 1.53%
Jagannath University 1.36%
Southeast University 1.36%
University of Asia Pacific 1.19%
Independent University, Bangladesh 1.19%
Green University Of Bangladesh 1.19%

Interested By Age Range

Age Range Percentage (%)
20-30 78.02%
31-35 15.50%
36-40 3.92%
40+ 1.19%

Interested By Salary Range

Salary Range Percentage (%)
0-20K 22.49%
20K-30K 44.80%
30K-40K 21.98%
40K-50K 7.16%
50K+ 3.58%

Interested By Experience Range

Experience Range Percentage (%)
0 years (Freshers) 26.75%
0.1 - 1 years 13.97%
1.1 - 3 years 24.70%
3.1 - 5 years 15.16%
5+ years 19.42%

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