Digital Marketing Executive (Manpower Recruitment & Lead Generation)

Job Description

Title: Digital Marketing Executive (Manpower Recruitment & Lead Generation)

Company Name: JSK Group

Vacancy: --

Age: At least 18 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Multinational Companies, Manpower Recruitment, Group of Companies

• Bachelor’s Degree in any discipline.

• Candidates with professional certifications in Digital Marketing, Meta Blueprint, Google Ads or related fields will receive added preference.

• Applicants having previous experience in a Group of Companies, Multinational Company (MNC), or Recruitment/Manpower Agency will receive preference.

• At least 3 years
• The applicants should have experience in the following business area(s): Multinational Companies, Manpower Recruitment, Group of Companies

• Age At least 18 years

• Minimum 1 year of practical experience in Digital Marketing for Manpower Recruitment.

• Hands-on experience in Call Center Recruitment Marketing and Telemarketing Recruitment Campaigns is mandatory.

• Experience in planning, managing, and optimizing recruitment-focused digital campaigns.

• Candidates with experience in a Group of Companies, Multinational Company (MNC), or Recruitment/Manpower Agency will receive preference.

• Experience in leading or coordinating a digital marketing team will be considered an added advantage.

• Strong expertise in Meta (Facebook & Instagram) Ads Manager.

• Practical knowledge of Google Ads, Google Analytics, and digital lead generation.

• Proven experience in Facebook Lead Campaigns and recruitment marketing.

• Excellent understanding of audience targeting, remarketing, campaign optimization, and conversion tracking.

• Ability to generate quality manpower leads at an optimized cost.

• Strong analytical and reporting skills with the ability to interpret campaign data and improve performance.

• Excellent communication, interpersonal, and presentation skills.

• Strong leadership, team management, and problem-solving abilities.

• Ability to work under pressure and achieve recruitment targets within deadlines.

• Proficiency in Microsoft Office applications.

• Knowledge of Canva, Adobe Photoshop, or other creative tools will be considered an added advantage.

Job Context:

JSK Travels is looking for a dynamic, result-oriented, and experienced Digital Marketing Executive to strengthen our Manpower Recruitment Marketing Team. The ideal candidate must have proven expertise in planning, executing, and optimizing digital marketing campaigns for manpower recruitment, particularly for Call Center, Telemarketing, and high-volume recruitment projects.

This position requires a professional who can independently develop recruitment marketing strategies, manage digital advertising campaigns, generate quality candidate leads, and lead the digital marketing team to achieve recruitment targets efficiently. The candidate should possess strong analytical skills, campaign optimization expertise, and leadership capabilities.

Applicants having previous experience in a Group of Companies, Multinational Company (MNC), or Recruitment/Manpower Agency will receive preference.

Job Responsibilities:

• Plan, execute, monitor, and optimize digital marketing campaigns for manpower recruitment across multiple digital platforms.

• Develop and implement effective recruitment marketing strategies for Call Center, Telemarketing, Customer Service, Sales, and other manpower hiring projects.

• Lead, supervise, and coordinate the Digital Marketing Team to ensure the successful execution of recruitment campaigns and achievement of hiring targets.

• Manage and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, YouTube Ads, LinkedIn, and other relevant digital platforms to maximize quality candidate acquisition.

• Generate high-quality candidate leads through Facebook Lead Ads, Google campaigns, landing pages, and other digital lead generation channels while maintaining cost efficiency.

• Create audience targeting, remarketing, and campaign optimization strategies to improve lead quality, conversion rates, and Return on Investment (ROI).

• Monitor campaign performance by analyzing KPIs including Cost Per Lead (CPL), Cost Per Applicant (CPA), Click Through Rate (CTR), Conversion Rate, and recruitment funnel performance, and prepare weekly and monthly reports for management.

• Work closely with the HR & Recruitment Team to understand manpower requirements, ensure timely fulfillment of vacancies, and align recruitment marketing strategies with organizational hiring goals.

• Coordinate with graphic designers and content creators to develop engaging recruitment advertisements, employer branding content, and promotional campaigns.

• Conduct A/B testing and continuously optimize recruitment campaigns to improve lead quality, increase application volume, and reduce recruitment costs.

• Research market trends, competitor activities, and emerging digital recruitment channels to identify new opportunities for attracting qualified candidates.

• Ensure all recruitment marketing campaigns comply with company branding guidelines and contribute to achieving business objectives.

• Candidates with hands-on experience in planning, setting up, and managing digital marketing campaigns for multinational companies (MNCs), group of companies, or digital marketing agencies are highly encouraged to apply.

• Perform any other digital marketing and recruitment-related tasks assigned by the management.

• Attractive Salary Package.

• Performance-Based Incentives.

• Festival Bonus as per company policy.

• Annual Salary Review.

• Professional and Friendly Working Environment.

• Career Growth and Leadership Opportunities.

• Training and Continuous Learning Opportunities.

• Opportunity to work on large-scale recruitment marketing projects.