Digital Marketing Executive

Job Description

Title: Digital Marketing Executive

Company Name: Hotel The Cox Today

Vacancy: --

Age: At least 20 years

Job Location: Cox`s Bazar, Dhaka

Salary: Negotiable

Experience:

• At least 2 years
• The applicants should have experience in the following business area(s): Advertising Agency, Airline, Resort, Motel, Web Media/Blog, Professional Photographers, Advertising Technology (AdTech) Startup

• Bachelor/Honors

• Graduation / Diploma/ Short Course in Digital Marketing or Graphics Designs will get preference.
• HTML, JavaScript, Adobe Acrobat, advertisement serving tool, websites and marketing analytics tools like NetInsight, Omniture, WebTrends, etc usage experience would be preferable.

• At least 2 years
• The applicants should have experience in the following business area(s): Advertising Agency, Airline, Resort, Motel, Web Media/Blog, Professional Photographers, Advertising Technology (AdTech) Startup

• Age At least 20 years

Job Context:

As the Executive- Digital Marketing, you will be responsible for planning, executing, and optimizing online marketing strategies to enhance the hotel's online presence, drive website traffic, and increase bookings. You will play a crucial role in implementing digital marketing campaigns, managing online platforms, and analyzing data to improve marketing performance. This position requires a tech-savvy, creative, and detail-oriented individual with a strong understanding of online marketing tools and trends.

Job Responsibilities:

• Develop and implement comprehensive online marketing plans to increase brand visibility and drive traffic to the hotel's website.
• Manage and optimize digital marketing campaigns, including search engine marketing (SEM), display advertising, social media advertising, and email marketing.
• Conduct keyword research and SEO analysis to enhance website rankings and organic traffic.
• Create engaging content for social media platforms, blogs, and email campaigns to attract and retain customers.
• Monitor website analytics, track key performance indicators (KPIs), and generate reports to measure the effectiveness of online marketing efforts.
• Collaborate with the content team to ensure content is search engine optimized and aligns with online marketing strategies.
• Coordinate with external agencies and vendors to execute online marketing campaigns and projects.
• Stay updated with the latest digital marketing trends and industry best practices to implement innovative strategies.
• Respond to customer inquiries received through online channels in a timely and professional manner.
• Work closely with the reservations and sales team to align online marketing efforts with overall business goals.
• Monitor online reviews and manage online reputation to enhance customer satisfaction and brand perception.
• Develop and design visual content for digital platforms (website, social media, email marketing) and print media (brochures, flyers, banners).
• Collaborate with the marketing team to produce creative assets that align with brand guidelines and campaign objectives.
• Create visual concepts and mock-ups based on requirements provided by internal teams or clients.
• Ensure designs are visually appealing, on-brand, and delivered within deadlines.
• Maintain consistency in designs across all media platforms.

• Mobile bill,Medical allowance,Provident fund
• Salary Review: Yearly
• Festival Bonus: 2

Excellent and professional working environment. Attractive compensation package as per policy. Learning and career growth opportunity