Digital Marketing & Branding Officer

Job Description

Title: Digital Marketing & Branding Officer

Company Name: Anokhi by Humaira Khan

Vacancy: --

Age: Na

Job Location: Dhaka (Baridhara J Block)

Salary: Negotiable

Experience:

• 1 to 3 years
• The applicants should have experience in the following business area(s): Buying House

• Bachelor/Honors

• 1 to 3 years
• The applicants should have experience in the following business area(s): Buying House

𝐖𝐨𝐫𝐤 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬

• 1–3 years of proven experience in:
• Digital marketing campaigns (Facebook/Instagram/Google Ads, etc.)
• Social media management and content creation
• Brand promotion and visual identity development
• Website traffic growth and lead generation

𝑬𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 𝒊𝒏 𝒕𝒉𝒆 𝒇𝒐𝒍𝒍𝒐𝒘𝒊𝒏𝒈 𝒘𝒊𝒍𝒍 𝒃𝒆 𝒂 𝒑𝒍𝒖𝒔:

• Working in a fashion, lifestyle, e-commerce, or retail brand
• Coordinating with designers, video editors, or ad agencies
• Managing influencer or affiliate marketing

𝑻𝒆𝒄𝒉𝒏𝒊𝒄𝒂𝒍/𝑻𝒐𝒐𝒍 𝑬𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 (𝑷𝒓𝒆𝒇𝒆𝒓𝒓𝒆𝒅 𝒃𝒖𝒕 𝒏𝒐𝒕 𝒎𝒂𝒏𝒅𝒂𝒕𝒐𝒓𝒚):

• Meta Ads Manager
• Google Ads & Google Analytics
• Canva / Adobe Creative Suite
• Email marketing platforms (e.g., Mailchimp, Sendinblue)
• SEO tools (e.g., SEMrush, Ahrefs, Ubersuggest)

𝐉𝐨𝐛 𝐂𝐨𝐧𝐭𝐞𝐱𝐭: A Digital Marketing & Branding Officer is responsible for creating, implementing, and monitoring digital marketing strategies to promote brand awareness, drive traffic, and generate leads or sales. The role bridges creativity, strategy, and technical execution to strengthen the company's online presence.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:

𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚

• Develop and implement digital marketing campaigns across platforms (Facebook, Instagram, Google Ads, YouTube, etc.).

• Create marketing calendars aligned with product launches, promotions, and seasonal trends.

• Monitor campaign performance and adjust strategies to improve results.

𝑺𝒐𝒄𝒊𝒂𝒍 𝑴𝒆𝒅𝒊𝒂 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕

• Manage and grow official social media accounts (Facebook, Instagram, TikTok, LinkedIn, etc.).

• Create engaging content (text, image, video) tailored for each platform.

• Engage with followers, respond to messages/comments, and build online community.

𝑩𝒓𝒂𝒏𝒅𝒊𝒏𝒈 & 𝑰𝒅𝒆𝒏𝒕𝒊𝒕𝒚

• Maintain brand consistency in tone, visuals, and messaging across all channels.

• Work with design and creative teams to develop branded materials.

• Plan and execute brand awareness campaigns.

𝑨𝒏𝒂𝒍𝒚𝒕𝒊𝒄𝒔 & 𝑹𝒆𝒑𝒐𝒓𝒕𝒊𝒏𝒈

• Track KPIs such as reach, engagement, conversion rates, and ROI using tools like Google Analytics, Meta Business Suite, etc.

• Prepare monthly performance reports and provide insights to improve future campaigns.

𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑪𝒓𝒆𝒂𝒕𝒊𝒐𝒏 & 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕

• Write, edit, and proofread marketing content for websites, ads, social media, blogs, and email campaigns.

• Coordinate with graphic designers and video editors for content production.

𝑬-𝒄𝒐𝒎𝒎𝒆𝒓𝒄𝒆 & 𝑳𝒆𝒂𝒅 𝑮𝒆𝒏𝒆𝒓𝒂𝒕𝒊𝒐𝒏 (𝒊𝒇 𝒂𝒑𝒑𝒍𝒊𝒄𝒂𝒃𝒍𝒆)

• Manage product listings, descriptions, and promotions on e-commerce platforms (e.g., website, Facebook Shop, Daraz).

• Run paid ad campaigns to drive traffic and generate sales or leads.

𝑪𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒊𝒐𝒏 & 𝑪𝒐𝒐𝒓𝒅𝒊𝒏𝒂𝒕𝒊𝒐𝒏

• Collaborate with sales, customer service, and production teams to align marketing goals.

• Liaise with agencies, influencers, or media partners when needed.

𝑬𝒎𝒂𝒊𝒍 & 𝑺𝑴𝑺 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈

• Design and send regular newsletters, promotional emails, and SMS campaigns.

• Grow and manage email subscriber lists.

• Over time allowance
• Salary Review: Yearly
• Festival Bonus: 2