Digital Marketer (Social Media Marketing)

Job Description

Title: Digital Marketer (Social Media Marketing)

Company Name: Popular visa consultancy

Vacancy: --

Age: 23 to 40 years

Location: Dhaka (Mirpur)

Salary: Negotiable

Experience:
∎ 2 to 4 years
∎ The applicants should have experience in the following business area(s):Travel Agent, Immigration/Visa Processing

Published: 29 Apr 2025

Education:
∎ Bachelor/Honors, Higher Secondary

Requirements:

Additional Requirements:
∎ Age 23 to 40 years

Responsibilities & Context:
∎ Develop and execute data-driven digital marketing strategies to drive traffic, engagement, and conversions.
∎ Conduct market research to identify trends, audience behavior, and competitor strategies.Align digital marketing efforts with overall brand positioning and business goals.
∎ Create and optimize Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok ads, and YouTube Ads. Manage audience targeting, A/B testing, and conversion tracking for better ad performance.
∎ Optimize ad budgets and bidding strategies to lower CPC, CPM, and CAC while increasing ROI.Set up and manage retargeting & remarketing campaigns.
∎ Design and optimize landing pages for high conversions using tools like Unbounce, Elementor, and ClickFunnels.
∎ Track bounce rates, user journeys, and heatmaps using Google Analytics & Hotjar.
∎ Monitor and analyze digital marketing KPIs using Google Analytics, Facebook Pixel, UTM tracking, and GA4.Conduct market research on products and services to generate a digital marketing strategy.
∎ Use tools like Google Analytics, Google Tag Manager, Google Ads Manager, Facebook Business Manager, and CRM platforms for data-driven decision-making.
∎ Development and implement content strategies for social media platforms (Instagram, Facebook, Linkedin, Twitter/X, etc.).
∎ Stay updated with digital trends and suggest new content ideas.
∎ Shoot and edit photos and videos for social media and other digital platforms.
∎ We are looking for a highly motivatedDigital Marketing to join our dynamic marketing team. The ideal candidate will be responsible for planning, implementing, and optimizing digital marketing campaigns across various platforms. They should have strong analytical skills, a deep understanding of digital marketing strategies, and experience in driving online engagement, lead generation, brand awareness and content creation.
∎ Key Responsibilities:
∎ Develop and execute data-driven digital marketing strategies to drive traffic, engagement, and conversions.
∎ Conduct market research to identify trends, audience behavior, and competitor strategies.Align digital marketing efforts with overall brand positioning and business goals.
∎ Create and optimize Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok ads, and YouTube Ads. Manage audience targeting, A/B testing, and conversion tracking for better ad performance.
∎ Optimize ad budgets and bidding strategies to lower CPC, CPM, and CAC while increasing ROI.Set up and manage retargeting & remarketing campaigns.
∎ Design and optimize landing pages for high conversions using tools like Unbounce, Elementor, and ClickFunnels.
∎ Track bounce rates, user journeys, and heatmaps using Google Analytics & Hotjar.
∎ Monitor and analyze digital marketing KPIs using Google Analytics, Facebook Pixel, UTM tracking, and GA4.Conduct market research on products and services to generate a digital marketing strategy.
∎ Use tools like Google Analytics, Google Tag Manager, Google Ads Manager, Facebook Business Manager, and CRM platforms for data-driven decision-making.
∎ Development and implement content strategies for social media platforms (Instagram, Facebook, Linkedin, Twitter/X, etc.).
∎ Stay updated with digital trends and suggest new content ideas.
∎ Shoot and edit photos and videos for social media and other digital platforms.

Skills & Expertise:

Compensation & Other Benefits:
∎ as per company policy

Workplace:
∎ Work at office

Employment Status: Full Time

Job Location: Dhaka (Mirpur)

Company Information:
∎ Popular visa consultancy

Read Before Apply: Please apply only who are fulfilling all the requirements of this job

Application Deadline: 9 May 2025

Category: Marketing/Sales