Service Promotion (Marketing) Officer

Job Description

Title: Service Promotion (Marketing) Officer

Company Name: Social Marketing Company

Vacancy: 2

Age: Na

Job Location: Khulna (Khulna Sadar)

Salary: Negotiable

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): NGO, Pharmaceutical/Medicine Companies, Clinic, Healthcare/Lifestyle product

• Masters

• At least 3 years
• The applicants should have experience in the following business area(s): NGO, Pharmaceutical/Medicine Companies, Clinic, Healthcare/Lifestyle product

• Master’s in Marketing or in any relevant discipline from any reputed University

• Maximum 35 years’ age (may be relaxed for highly experienced candidates)

• At least 3 years’ experience in similar position with any commercial or private clinic or hospital

• Excellent interpersonal, networking, and communication skills

• Excellent market analyzing and demand generation skills

• Good supervision and monitoring skills

• Ability to undertake frequent field travel

• Familiar with operating clinical software and excellent computer skills in the MS Office application suite

• Develop and implement marketing strategies to promote the consultancy and laboratory services of the SMC Diagnostic & Consultation Centre.

• Generate demand for consultancy and laboratory services through the strategic dissemination of Behavior Change Communication (BCC) messages and promotional activities.

• Build and maintain relationships with SMC payroll doctors, private doctors, clinics, diagnostic centers, and other healthcare providers to increase patient referrals.

• Conduct regular field visits (at least 80% of working time outside the clinic) to promote services and strengthen the referral network.

• Liaison with government institutions, NGOs, educational institutions, city corporations, and other stakeholders to promote SMC services and implement marketing campaigns.

• Ensure effective coordination, marketing, and networking activities among the clinic, laboratory, and pharmacy to achieve the Centre’s targeted results.

• Develop different BCC materials such as leaflets, banners, signboards, and other printed promotional materials for the Centre and ensure appropriate use of the materials.

• Prepare monthly and quarterly work plans for outreach and marketing activities and submit progress reports accordingly.

• Ensure the achievement of the Centre’s annual programmatic and financial targets.

• Coordinate with different stakeholders to support the day-to-day activities of clinic operations and health network marketing.

• Undertake any other duties and assignments as assigned by the supervisor from time to time.