Deputy Manager / Manager - Trade Marketing

Job Description

Title: Deputy Manager / Manager - Trade Marketing

Company Name: AKIJ Essentials

Vacancy: --

Age: 28 to 38 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• 6 to 12 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG),Food (Packaged)/Beverage,Group of Companies

• Bachelor/Honors

• Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).

• 6 to 12 years
• The applicants should have experience in the following business area(s): Manufacturing (FMCG),Food (Packaged)/Beverage,Group of Companies

• Age 28 to 38 years

• 6–7 years of progressive experience in trade or channel marketing, with at least 2–3 years in an operational trade marketing role.

• Prior experience in the FMCG industry is mandatory.

• Must do frequent field visits.

• Ability to design and execute differentiated strategies for multiple channels.

• Ensures effective deployment of visibility tools and POS materials.

• Develops, implements, and evaluates trade schemes with high ROI.

• Leverages market data, competition analysis, and shopper behavior insights.

• Builds and nurtures relationships to drive execution and loyalty.

• Trade Strategy & Planning

  • Develop and execute Trade Marketing plans for Loyalty Program, Wholesale Operation, Modern & General Trade Channels.

  • Align category and brand objectives with channel-specific activation strategies.

  • Forecast trade promotion budgets and ROI by channel, region, and product line.

• Channel Development

  • Design and implement shopper-focused initiatives to enhance availability, visibility, and off-take.

  • Drive category management projects including planogram design, assortment strategy, and display guidelines.

• Retail & Distributor Activation

  • Design and execute trade schemes, incentive programs, and local campaigns.

  • Manage retail visibility through POSM, in-store branding, and tactical trade engagement.

• Cross-functional Collaboration

  • Liaise with Sales, Brand, Supply Chain, and Finance teams to ensure end-to-end alignment in campaign execution.

  • Support product launches and new pack introductions in trade.

• Monitoring & Insights

  • Track and analyze performance of trade programs using sell-out, QPDS,  distribution, and ROI data.

  • Recommend course-corrections through regular performance reviews and competitive benchmarking.

• Agency & Vendor Management

  • Lead activation agencies, merchandisers, POSM vendors, and audit partners to ensure quality execution and compliance.

• T/A,Mobile bill,Provident fund,Insurance,Gratuity,Weekly 2 holidays,Tour allowance
• Lunch Facilities: Partially Subsidize
• Salary Review: Yearly
• Festival Bonus: 2