Department Head – Branding & Digital Marketing

Job Description

Title: Department Head – Branding & Digital Marketing

Company Name: Idealist Architects & Interior

Vacancy: 2

Age: Na

Job Location: Chattogram

Salary: Negotiable

Experience: --

Published: 2026-06-28

Application Deadline: 2026-07-28

Education:

Requirements: --

Skills Required:

Additional Requirements:

Responsibilities & Context:

• Brand Strategy & Management

• Develop and implement the overall branding strategy for Idealist Group and all sister concerns.

• Build and maintain a strong, consistent, and professional brand identity across all platforms.

• Develop annual, quarterly, and monthly branding plans aligned with business objectives.

• Ensure brand consistency across all online and offline communications.

• Lead corporate branding, employer branding, and reputation management initiatives.

Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies.

• Oversee all digital platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, Google Business Profile, websites, and other online channels.

• Plan and manage content marketing, email marketing, SEO, and marketing automation initiatives.

• Continuously optimize digital performance to maximize business growth.

Performance Marketing & Lead Generation

• Lead Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, and other paid media campaigns.

• Develop lead generation strategies and sales funnels for all business units.

• Monitor campaign performance using KPIs such as CPL, CPC, CTR, ROAS, ROI, Conversion Rate, and Lead Quality.

• Work closely with the Sales & Marketing Department to improve lead conversion and revenue generation.

Creative & Content Leadership

• Lead the development of high-quality creative content, including graphics, videos, reels, photography, motion graphics, presentations, brochures, company profiles, and marketing materials.

• Ensure all creative outputs reflect the brand identity and business objectives.

• Approve major branding and marketing materials before publication.

Team Leadership & Department Management

• Lead, mentor, and manage the Branding & Digital Marketing Department.

• Supervise Graphic Designers, Content Writers, Social Media Executives, Video Editors, Photographers, Paid Ads Specialists and other creative professionals.

• Set departmental KPIs, monitor team performance, and conduct regular performance evaluations.

• Recruit, train, and develop a high-performing team.

• Establish SOPs and best practices for departmental operations.

Corporate Communication & Presentation

• Present branding strategies, campaign performance, marketing plans, and business insights to the CEO and senior management.

• Represent the department in strategic meetings and cross-functional discussions.

• Prepare professional reports, presentations, and executive dashboards.

Performance Analysis & Reporting

• Analyze digital marketing performance using data-driven insights.

• Conduct competitor analysis and market research.

• Track departmental KPIs and recommend strategic improvements.

• Prepare weekly, monthly, quarterly, and annual performance reports.

• T/A,Provident fund,Tour allowance,Mobile bill,Performance bonus
• Salary Review: Yearly
• Festival Bonus: 2

• Competitive Salary

• Performance-Based Incentives

• Festival Bonus

• Annual Salary Review

• Leadership Development

• Career Growth within Idealist Group

• Opportunity to Build National Brands

• Dynamic, Creative & Collaborative Work Environment