Title: CLM Executive (Customer Lifecycle Management) (TBG)
Company Name: Bashundhara Group
Vacancy: 01
Age: Na
Job Location: Dhaka
Salary: Negotiable
Experience:
Published: 2026-03-04
Application Deadline: 2026-03-31
Education:
Requirements:
Skills Required: Communication and interpersonal skill,CRM software and Microsoft Office Suite.,Expertise on Customer Relationship Management (CRM) handling.,Negotiation Persuasion Skills
Additional Requirements:
Preferred experience in CX, CLM, CRM, or Sales Operations·
Strong CRM knowledge (e.g., Salesforce / HubSpot / Zoho Corporation CRM)·
Excellent communication skills·
Data-driven mindset·
Core Competencies·
Relationship management·
Persuasion & negotiation·
Analytical thinking·
KPI-focused execution·
Customer-first mindset
Job Summary
The CLM Executive is responsible for managing the complete customer lifecycle — from lead nurturing to retention and upselling. The role focuses on maximizing customer lifetime value (CLV), reducing churn, and optimizing engagement across all touchpoints.
Key responsibilities
1. Lead Nurturing Process
· Qualify and segment inbound/outbound leads
· Maintain CRM pipeline hygiene
· Develop automated and manual nurturing workflows
· Convert warm leads into active members
2. Follow-up Management (Email, WhatsApp, Call)
· Ensure structured follow-up cadence
· Track response rates and engagement
· Maintain communication logs in CRM
· Escalate high-value or at-risk customers
3. Membership Renewal Strategy
· Identify renewal timelines
· Proactively engage customers before expiry
· Create renewal campaigns and reminder sequences
· Analyze renewal conversion rates
4. Customer Journey Optimization
· Map full customer journey
· Identify friction points
· Collaborate with Sales, Marketing, and Operations
· Improve onboarding and engagement stages