Chief Marketing Officer (CMO)

Job Description

Title: Chief Marketing Officer (CMO)

Company Name: Ghorer Bazar

Vacancy: 1

Age: At least 30 years

Job Location: Dhaka

Salary: Negotiable

Experience:

• At least 10 years

• Master of Business Administration (MBA) in Marketing

• At least 10 years

• Age At least 30 years
• Only Male

Job Experience Requirement:

• Solid track record of planning and executing successful E-commerce digital marketing campaigns

• Proficiency in performance marketing, SEO know-how, social media, web advertising, and graphics will be an added advantage

• Strong background in developing and maintaining brand identity and consistency

• Experience in leading and managing marketing teams, including hiring, training, and performance evaluation

• Experience in digital analytics and data-driven decision-making

• Familiarity with various marketing channels and strategies, both digital and traditional

• Experience in collaborating with external marketing agencies and vendor partners

Skills:

• Media Planning and Buying (MPB)

• Data Analysis

• Customer relationship management

• Creative problem solving

• Strong interpersonal skills (speaking proficiency in both English & Bangla)

KEY COMPETENCY:

• Lead Generation

• Digital Analytics

• Innovation and Creativity

• Result Driven

Job Context:

• We are seeking a person who can actively manage the strategy and day-to-day operations of the Marketing division, namely in the areas of Media Planning & Buying, Social Media, Influencer Marketing, and Brands

Responsibilities:

• Creating all-encompassing digital marketing plans that support the objectives of the company

• Assuming responsibility for the monthly and yearly growth targets for Profit and Loss (P&L) and cooperating with cross-functional teams to meet financial goals

• Organizing, carrying out, and managing proof of concept campaigns using digital media marketing Metrics and Key Performance Indicators (KPIs)Optimizing return on investment for digital initiatives using performance marketing

• Keeping an eye on and spotting shifts in marketing trends in the field of education as well as in the digital marketing environment

• Modifying marketing plans and resource allocation as necessary

• Facilitating brainstorming and ideation sessions to create creative growth tactics outside of digital marketing, looking into offline and collaborative options

• Working together with outside marketing firms and vendor partners to take advantage of their knowledge and assets for campaign implementation and strategy improvement

• Assessing the user experience at different digital media platforms and customer touchpoints

• Putting changes into practice based on suggestions and analysis to enhance customer satisfaction

• Investigating and suggesting different online and offline marketing techniques to expand the organization`s audience and sources of income

• Handling marketing funds well and making sure that resources are allocated as best they can be for optimum impact

• Creating and preserving a powerful and identifiable brand identity for the company

• Ensuring that the brand voice, visual identity, and messaging are the same throughout all marketing channels

• Supplying innovative thinking and a thought-leading viewpoint to boost the ante