Brand Manager

Job Description

Title: Brand Manager

Company Name: Cityscape International Ltd

Vacancy: 02

Age: 30 to 45 years

Job Location: Dhaka (GULSHAN 1)

Salary: Negotiable

Experience:

• 8 to 12 years
• The applicants should have experience in the following business area(s): Hotel, Restaurant, Food (Packaged)/Beverage, Group of Companies, Bar/Pub, Club

1. Bachelor’s degree programs in marketing or in business with a concentration in marketing.
2. Master of Business Administration (MBA).

• 8 to 12 years
• The applicants should have experience in the following business area(s): Hotel, Restaurant, Food (Packaged)/Beverage, Group of Companies, Bar/Pub, Club

• Age 30 to 45 years

1. Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics).
2. Proven experience in brand management or marketing roles, with a track record of successful brand building and campaign execution.
3. Strong strategic thinking and analytical skills, with the ability to translate insights into actionable plans.
4. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
5. Creativity and innovation in developing compelling brand stories and campaigns.
6. Proficiency in market research and analysis tools, as well as familiarity with digital marketing platforms and analytics.
7. Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines effectively.

• Brand Strategy Development: Develop comprehensive brand strategies that align with the company`s overall goals and objectives. This includes defining brand positioning, target audience, and key messaging. 

• Brand Identity Management: Oversee the development and maintenance of brand identity elements such as logos, taglines, visual assets, and brand guidelines. Ensure consistency in branding across all communication channels. 

• Marketing Campaigns: Collaborate with marketing teams to develop and execute integrated marketing campaigns that effectively communicate the brand`s value proposition and resonate with target audiences.

•  Market Research and Analysis: Conduct market research to identify consumer trends, competitor activities, and opportunities for brand differentiation. Analyze data to track brand performance and make data-driven decisions. 

• Product Development Support: Work closely with product development teams to ensure that new products or product enhancements align with the brand`s positioning and meet customer needs.

•  Brand Promotion: Develop and implement strategies to increase brand awareness and visibility through various channels, including advertising, social media, PR, events, and sponsorships.

•  Brand Guardianship: Serve as the brand`s chief advocate and guardian, ensuring that all brand-related communications and activities adhere to brand guidelines and uphold brand integrity.

•  Cross-Functional Collaboration: Collaborate with internal teams such as marketing, sales, product development, and customer service to align brand initiatives with overall business objectives and ensure a consistent brand experience for customers.

•  Budget Management: Manage the brand`s budget effectively, allocating resources to initiatives that yield the highest return on investment and monitoring expenditures to ensure alignment with financial goals.

• Salary Review: Yearly
• Festival Bonus: 2

• Others Facility as per company Policy