Brand Manager

Job Description

Title: Brand Manager

Company Name: British American Resource Center

Vacancy: 1

Age: 23 to 45 years

Job Location: Dhaka (Uttara)

Salary: Tk. 40000 - 55000 (Monthly)

Experience:

• At least 3 years
• The applicants should have experience in the following business area(s): Training Institutes, Advertising Agency, IT Enabled Service, Immigration/Visa Processing, Educational Technology (Edtech) Startup

• Master of Business Administration (MBA) in Marketing
• North South University,Independent University, Bangladesh,IBA, Dhaka University students will get preference

• Bachelor’s degree in Marketing, Business Administration (MBA preferred).

• At least 3 years
• The applicants should have experience in the following business area(s): Training Institutes, Advertising Agency, IT Enabled Service, Immigration/Visa Processing, Educational Technology (Edtech) Startup

• Age 23 to 45 years

• Proven experience as a Brand Manager or in a similar role, preferably in the education or service industry.     
• Strong understanding of branding principles and marketing strategies.
• Excellent creative and analytical skills.
• Proficiency in digital marketing tools and platforms.     
• Exceptional communication and leadership skills.     
• Ability to manage multiple projects and meet deadlines.

Job Context:

British American Resource Center (BARC) is committed to creating confident, creative, and globally aware individuals by offering innovative English language learning solutions.

As we expand our footprint, the Brand Manager will be instrumental in shaping our brand’s narrative and ensuring it reflects our commitment to fostering better citizenship among learners.

Job Description:

We are seeking a creative and strategic Brand Manager to lead and enhance the brand identity of the British American Resource Center (BARC). As the Brand Manager, you will play a pivotal role in positioning our organization as the premier choice for English language learning and personal development. Your primary goal will be to establish a strong, consistent, and relatable brand that resonates with our audience, particularly students and young learners.

Key Responsibilities:

Brand Strategy and Development:

• Develop and implement comprehensive branding strategies aligned with BARC’s vision, mission, and values.
• Analyse market trends and competitor activities to identify opportunities for differentiation.

Marketing Campaigns:

• Plan, execute, and monitor innovative marketing campaigns to increase brand awareness and customer engagement.
• Oversee the design and production of promotional materials, both digital and print.

Content and Messaging:

• Ensure all communication aligns with the brand’s tone, voice, and identity.
• Collaborate with content creators to produce engaging content for social media, blogs, and other platforms.

Collaboration and Leadership:

• Work closely with cross-functional teams, including marketing, sales, and product development, to ensure cohesive branding efforts.
• Manage external agencies and vendors for advertising, PR, and design needs.

Customer Insights:

• Conduct regular research to understand customer preferences and market needs.
• Use data and feedback to refine branding strategies and improve customer experience.

Performance Monitoring:      

• Track and analyze the performance of branding initiatives using KPIs.
• Prepare regular reports and presentations for senior management.

A dynamic and collaborative work environment. Opportunities for professional growth and development. Competitive salary and benefits package. The chance to make a meaningful impact in the education sector.