Title: Full-Stack Digital Marketer
Company Name: British American Resource Center
Vacancy: 01
Age: At least 20 years
Job Location: Anywhere in Bangladesh
Salary: Tk. 35000 - 50000 (Monthly)
Experience:
Job Context
We are looking for an experienced and performance-driven Full-Stack Digital Marketer with strong expertise in Google Ads and Meta Ads & Other Social Media Marketing. The candidate must be capable of generating quality leads, optimizing conversion funnels, and improving ROI through data-driven digital marketing strategies.
This role is ideal for professionals who are passionate about paid advertising, analytics, and measurable growth.
Job Responsibilities
Google Ads
Plan, create, and manage Google Search, Display, and YouTube Ads
Conduct keyword research and intent-based audience targeting
Optimize bids, ad copies, extensions, and landing pages
Monitor and reduce CPA while maximizing ROI
Perform A/B testing and continuous campaign optimization
Meta Ads
Create and manage Meta Ads campaigns for lead generation
Audience research, retargeting, and funnel optimization
Improve CTR and reduce cost per lead (CPL)
Lead Generation & Funnel Management
Build and manage lead generation funnels using Google & Meta Ads
Implement lead magnets, CTAs, and email nurturing
Use automation tools such as HubSpot / ActiveCampaign
Track lead sources and attribution
Analytics & Reporting
Set up and manage tracking via Google Tag Manager.
Analyze performance using Google Analytics.
Prepare performance reports and actionable insights.
Collaboration
Work closely with academic, design, and web development teams
Ensure consistency in messaging and user experience